About

Alex holds a Bachelor of Arts (Hons) degree and a Masters of Public Policy and Management from the University of Melbourne. He is currently completing a Postgraduate Diploma in Management (Marketing) at the Melbourne Business School.

He is a campaigns, marketing and policy professional with strong experience across the union and non-profit sectors. Alex has delivering successful marketing and fundraising campaigns and in 2012 worked with the Obama for America campaign in Massachusetts. His experience is complemented by leadership roles in community and political organisations (with a focus on climate change policy action).

He has been at the front line of world-class communications and marketing campaigns and has worked on highly successful political, industrial and fundraising campaigns. Alex has exceptional people-management skills, managing organising and marketing teams, and volunteers in number of roles.

He has excelled in tough environments of politics including in tactical units for Australian and American election campaigns. Alex is experienced in the design and influence of specific policies at State and Federal Government levels, and has first-hand experience with political & community campaigning.

For over a decade, he has brought innovative marketing communications techniques to the union and non-profit sector, effectively melding online campaign techniques with traditional approaches.

As a published author, Alex has also free-lanced as a speech-writer, public relations advisor and researcher.

Alex lectured at Victoria University on public relations and media management, and guest lectured at US institutions. He is a Climate Reality Project Presenter and was personally trained by the Hon. Al Gore in 2009. From 2008-12 he was National Secretary of LEAN and in 2012 joined the board of The Wilderness Society (Victoria).

Alex White - feature

Expertise

writer

Writer

I have written columns for a range of publications including The Guardian UK, The Drum, Media 140, Centre for Policy Development & Climate Spectator. Read my Guardian UK articles
action

Policy Action

With a Master in Public Policy focusing on climate change, I have experience developing and negotiating policy at a national level, and engaging the community to take action. Read more on policy
strategy

Strategy

I have led and consulted on major campaigns for unions, non-profits and environmental groups in Australian and the USA, and have developed strategies that win. Read my e-books
social

Social Marketing

I am internationally recognised for my expertise in social marketing for progressive causes, environmental campaigns and the union movement.

Contact me

An essential resource for unions campaigners

Guide to Online Campaigning for Unions

Sale! Guide to Online Campaigning for Unions $35 $25

Guide to Online Campaigning for Unions is a blueprint for unions to use the power of the Internet to urge members and supporters to become online activists, and to take that action off-line in the real world.

This is a digital download

Download Free Sample Buy Hard Copy on Amazon

View Details Add to cart

Volume of political email is a campaign boon, not bane

Jason at the Restless Capital blog has written about some interviews he’s conducted with the people who moderate politicians’ websites and email accounts. He notes that difficulty comes from “the sheer volume of digital communication — especially email”. This volume problem is a larger one than the content of the communication. He shows the growth. [...]

Bob Carr doesn’t write his own blog. So what?

My first article for Comment Is Free, with The Guardian Australia was published today. I’ve republished it below. Yesterday, breathless reports hit the wires that Australian foreign minister Bob Carr “doesn’t contribute to his own blog”, and hasn’t read or posted to it since he joined the government in March 2012. This kind of reporting is tiring and does [...]