Archive | January, 2010

We Are Social opens up their analytics

If you are a social networking junkie then you should make the time to read an enlightening post by We Are Social – a leading UK social media agency – which opens up their site metrics for 2009. Their article is a very insightful addendum to my post from the other day about email being [...]

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The iPad letdown

After months of hype, the legions of Apple fans are experiencing a kind of collective “meh”, as they realise that the iPad could never meet their impossible expectations. I’m no fan of Apple, but even I watched the fever-pitch rumours about the iPad with interest – perhaps they really could pull off something incredible. Of [...]

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Use your union’s Facebook page to build your email list

Facebook is a tremendous communications tool for unions – especially white-collar unions – and with only a small amount of technical know-how, it can also be super-charged for organising and campaigning. If you haven’t already, check my earlier articles about unions using Facebook: Best practice use of Facebook for unions and Using Facebook as an [...]

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Why I'm not blacking out on Australia Day

The legion of No Clean Feed activists have developed several campaign sites, one of which is The Great Australian Internet Blackout. Their call to action (in addition to writing to the Government and adding a twibbon to your Twitter profile picture) is to blackout (darken) your website on Australia Day. Their reasons for doing this [...]

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Email is the “killer app” for online campaigning

The Massachusetts election has blown open the mainstream media’s infatuation with social networking tools, with headlines like “the iphone app that killed Coakley“. On the techblogs, there is also detailed examination of new tools that aided the winning Mass. Senate candidate Scott Brown. I am hardly immune to the temptation of writing about the exiting [...]

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Collaborative online tools for political campaigning

You don’t need to be a big national campaign to use the myriad suite of free online tools. With the analysis of the Brown victory in Massachusetts continuing, it is emerging that this state-level campaign made extensive use of Google Apps: But something else has Google reps particularly chuffed: how much the Brown campaign, they [...]

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Massachusetts election outcome shows dangers of incumbency

On Tuesday, I wrote that the Democrats would be the victims of incumbency. In Massachusetts, a strongly Democratic state, the Dems control the state Legislature, most or all of the Congressional seats, and now all but one of the Senate seats. With Obama in the White House, and the Democrats controlling the US Congress and [...]

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Key messaging advice for unions

Every union communication challenge is unique – the circumstances, membership, employer, and so on are different every time. Having a framework to assist in messaging for diverse campaigns can make each campaign easier, and can help union communications anticipate what the employer (or opponent) may say. (George Lakoff called this “framing”.) The messaging quadrant The [...]

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The Democrats will be victims to incumbency

There’s been some discussion about whether the Democrats will be victim to the over-cooked expectations of Obama supporters and energised conservative Republicans: First, the background: the party of the president in office essentially always loses seats in the mid-term elections (2002 was a post-9/11 one-off), a tendency likely to be reinforced in 2010 by the [...]

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Closer to dangerous tipping points: Arctic emissions increase

Closer to dangerous tipping points: Arctic emissions increase

A new report shows that carbon emissions from the Arctic have increased dramatically: ARCTIC emissions of a powerful greenhouse gas jumped 30 per cent in recent years in a worrying hint that global warming might unlock vast stores frozen in permafrost, scientists say. The 30.6 per cent rise in emissions from the Arctic from 2003-2007, [...]

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Weathermen amongst most trusted authorities on climate change; many are skeptics

Columbia Journalism Review reports a worrying fact: a significant number of US weathermen on TV believe climate change is a scam, and two thirds of Americans trust weathermen for information about climate change. Coleman’s crusade caught the eye of Kris Wilson, an Emory University journalism lecturer and a former TV news director and weatherman himself, [...]

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Using Google Docs in your union campaign

Using Google Docs in your union campaign

Google Documents is a free online service that provides word processing and spreadsheets that are stored online (in the “cloud”). Google Docs basically allows you to mimic Microsoft Word, Excel and Powerpoint. The main feature (in my view) is that it is online, so it can be accessed from any computer connected to the Internet, [...]

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