Communicator | Online Strategist | Considered Opinions
Split testing is a very useful tool for online union websites and is used by major businesses, advertisers, campaigns like the Obama campaign, and giants like Google and Facebook. All unions should use split testing for their campaign sites, and should consider how to integrate it into their Joining pages. What is split testing (also [...]
NewGenCoal is a slick marketing campaign by the coal lobby to try to convince politicians and Australians that the fossil fuel industry is serious about climate change. Unfortunately, the reverse is true, and the coal lobby has done everything in its power to stall comprehensive action on climate change. Crikey has often lambasted the Australian [...]
Everyone refers to the Obama campaign as benchmarks for so much in political campaigning, so forgive me while I do the same. Below is a video from the99percent, a think-tank in the US that has a series of talks, lectures or seminars that they video and put on the web. There’s a lot of really [...]
Just a quick tip for when you’re designing your union website: always include a favicon. A favicon is the little 16 pixel by 16 pixel icon that represents your website next to the address bar or in a tab. The favicon is an important part of your union’s website design. All major browsers will render [...]
Joe Hockey’s budget reply speech yesterday to the National Press Club, universally described as a “shemozzle”, has revealed that the Shadow Treasurer doesn’t understand what productivity is. This is, of course, good news for Tony Abbott. Productivity is considered amongst neo-liberal economists as the key driver of economic growth and health. It is the key [...]
You know when your remarks are reported by a major overseas news agency as “editor’s pick” that you’re on a winner. Tony Abbott has been getting great press recent after he told Kerry O’Brien from the 7:30 Report that voters they should only believe his “carefully prepared scripted remarks” and not his off-the-cuff comments. Anthony [...]
In a largely unreported story (in Australia at least), internationally respected professor Noam Chomsky was barred entry to the West Bank by Israeli authorities. The New York Times reports: Front-page coverage and heated morning radio discussions asked how Professor Chomsky, an 81-year-old professor emeritus at the Massachusetts Institute of Technology, could pose a risk to [...]
Tim Hollo from Crikey blog Rooted is living in fantasy land: The government’s hope of clinging to any remaining climate credibility relies on pretending that it was the Greens who were intractable, not them. This fits neatly with the Labor mythology of who the Greens are, but it contrasts dramatically with the actual behaviour of [...]
Yes We Did: An inside look at how social media built the Obama brand Over Xmas, I purchased and read “Yes We Did: An inside look at how social media built the Obama brand“, by Rahaf Harfoush, a volunteer new media campaigner on the Obama 2008 election campaign. This 185 page book promises to give [...]
I’ve seen a few union organisers around the place with Flip cameras, and have had a discussion about whether they are a useful tool with Atosha. Flip cameras, for those of you who haven’t stumbled across them yet, are small video cameras that purport to make it very easy to upload content to your computer [...]
Increasingly, unions in Australia and elsewhere are creating specific, separate websites for important campaigns. This is a good development, as it gives the union far more flexibility to create unique websites directly targeted for the campaign, rather than shoehorning the campaign into the existing (often outdated) main union website. However, many unions don’t get some [...]
UK Labour continue to impress, coming out with a very impressive web app only days after the general election.
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