Free E-book: Introduction to Email Campaigning for Unions

By on January 21, 2011 in Blog, Campaigning

I am releasing my second free e-book for unions, this time focusing on using email for union campaigning.

Introduction to Email Campainging for Unions

This e-book looks at a widely used – and often misused – online campaigning tool: email. While some online campaigners have written the obituary for emails in this age of social networks, the reality remains that email is largest online activity across every demographic.

For unions, email is a powerful campaigning tool that can easily, inexpensively and personally reach 1000s of members at a time. No other communication tool can replicate this. Almost everyone in Industrialised nations (Australia, the US, Europe) has access to email.

Unfortunately, I have seen many unions “do email wrong”. Whether it is breaking basic etiquette, not using tracking software, sending bulk email using Outlook, or failing to include a call to action, unions are serial offenders when it comes to email campaigning.

In this free 26 page e-book, you will find:

  • Why unions should care about good email campaigning
  • Advice on the art of writing better union emails
  • Email etiquette and how to avoid bad practices
  • Understanding email analytics
To download this free e-book, you must subscribe to my mailing list - an email link to the e-book will be sent to you.

I hope you find this e-book useful. If you do, follow me on Twitter.

If you haven’t downloaded my Social Media for Unions e-book yet, you can get a copy here.

If you have already subscribed to my email list, you should receive an email from me with a direct link to the download page.

Download my free eBooks
Get access to my three free e-books on online campaigning, social media and email marketing for unions. Sign up below.

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About Alex

Alex White is an experienced marketing, public policy and campaigns professional working in the non-profit sector. His background is complemented by professional and leadership roles in trade union movement and political organisations.
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Trackbacks/Pingbacks

  1. Introduction to Email Campaigning for Unions | Creative Unions - January 24, 2011

    [...] Download the e-book here. [...]
  2. Rob Koster ✔ - January 24, 2011

    E-book: Introduction to Email Campaigning for Trade Unions http://is.gd/WPLAua #vakbeweging #yam
  3. daan withagen - January 25, 2011

    #fnvbouw interessante link gekregen van @robkoster over gebruik social media for trade unions van @alexwhite http://t.co/bSfnaTL
  4. Email campaigns | Chris White Online - January 26, 2011

    [...] http://alexwhite.org/2011/01/free-e-book-introduction-to-email-campaigning-for-unions/?utm_source=Al… [...]
  5. What’s been happening? | Creative Unions - February 3, 2011

    [...] have been thinking of anything other than union design and campaigns. Alex has been working on the e-books that we posted about last week and I have been busy writing a very mini history of trade union [...]
  6. Unions 21 - February 8, 2011

    @creativeunions has come up with a ebook on internet campaigning: http://tinyurl.com/64wfzhc
  7. Rupert Griffin - February 8, 2011

    RT @Unions21: @creativeunions has come up with a ebook on internet campaigning: http://tinyurl.com/64wfzhc
  8. Walton Pantland - February 8, 2011

    RT @Unions21: @creativeunions has come up with a ebook on internet campaigning: http://tinyurl.com/64wfzhc
  9. SafeGuard campaign website « Creative Unions - June 24, 2011

    [...] Raise the prominence of the “sign up to emails” function (currently in the footer) to one of the main items – email campaigning is the most important online campaign tool for unions. [...]

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