January 21, 2011

Free E-book: Introduction to Email Campaigning for Unions

I am releasing my second free e-book for unions, this time focusing on using email for union campaigning.

Introduction to Email Campainging for Unions

This e-book looks at a widely used – and often misused – online campaigning tool: email. While some online campaigners have written the obituary for emails in this age of social networks, the reality remains that email is largest online activity across every demographic.

For unions, email is a powerful campaigning tool that can easily, inexpensively and personally reach 1000s of members at a time. No other communication tool can replicate this. Almost everyone in Industrialised nations (Australia, the US, Europe) has access to email.

Unfortunately, I have seen many unions “do email wrong”. Whether it is breaking basic etiquette, not using tracking software, sending bulk email using Outlook, or failing to include a call to action, unions are serial offenders when it comes to email campaigning.

In this free 26 page e-book, you will find:

[box type=”download”]To download this free e-book, you must subscribe to my mailing list – an email link to the e-book will be sent to you.[/box]

I hope you find this e-book useful. If you do, follow me on Twitter.

If you haven’t downloaded my Social Media for Unions e-book yet, you can get a copy here.

[box type=”info”]If you have already subscribed to my email list, you should receive an email from me with a direct link to the download page.[/box]


  1. Rob Koster ✔ - January 24, 2011 at 3:41 PM -

    E-book: Introduction to Email Campaigning for Trade Unions http://is.gd/WPLAua #vakbeweging #yam

  2. daan withagen - January 25, 2011 at 9:53 AM -

    #fnvbouw interessante link gekregen van @robkoster over gebruik social media for trade unions van @alexwhite http://t.co/bSfnaTL

  3. What’s been happening? | Creative Unions - February 3, 2011 at 3:17 PM -

    […] have been thinking of anything other than union design and campaigns. Alex has been working on the e-books that we posted about last week and I have been busy writing a very mini history of trade union […]

  4. Unions 21 - February 8, 2011 at 8:49 AM -

    @creativeunions has come up with a ebook on internet campaigning: http://tinyurl.com/64wfzhc

  5. Rupert Griffin - February 8, 2011 at 9:14 AM -

    RT @Unions21: @creativeunions has come up with a ebook on internet campaigning: http://tinyurl.com/64wfzhc

  6. Walton Pantland - February 8, 2011 at 5:13 PM -

    RT @Unions21: @creativeunions has come up with a ebook on internet campaigning: http://tinyurl.com/64wfzhc

  7. SafeGuard campaign website « Creative Unions - June 24, 2011 at 4:41 PM -

    […] Raise the prominence of the “sign up to emails” function (currently in the footer) to one of the main items – email campaigning is the most important online campaign tool for unions. […]

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