Archive | March, 2011
Unions ACT using a Stockphoto

Don’t use stockphotos (you don’t own)

Unions not only have a legal obligation to respect copyright, but an ethical obligation. Unions have fought for intellectual property rights for photographers for years. Respecting copyright doesn’t mean kowtowing to Disney. It means not using photos from the Internet without permission of the owner. I mention this as a “pro-tip” because I have often [...]

Read full story Comments { 6 }

Thoughts from day 2 of FROCOMM New Media Summit

I’m just heading into the second day of the New Media Summit. Today I’ll just be updating with occasional thoughts rather than trying to live blog. After the basics were covered yesterday, today looks at video, viral and otherwise. I’ll update with any insights that come my way. UPDATE 9:30 Dan Ilic from Hungry Beast. [...]

Read full story Comments { 0 }

Thoughts from day 1 of the FROCOMM New Media Summit

I’m at the FROCOMM New Media Summit this week in Sydney. I’ll be updating this post over the day with some thoughts. UPDATE 9:05AM Introduction from Deakin’s Ross Monaghan, who is chairing today. Asks the question, “how do we create content?” UPDATE 9:10 Key note speaker: Mandi Bateson from Hill & Knowlton. Has eight points: [...]

Read full story Comments { 3 }
swinburne

Social media in the workplace

Research conducted by Swinburne Universityprofessor Dr Rajesh Vasa and internet firm MailGuard into social media habits of 50,000 workers has revealed that the average worker spends between 30 to 60 minutes online for personal reasons each day. While other studies have drawn on consumer data and qualitative research, this is the first to scrutinise individual [...]

Read full story Comments { 1 }
One fire extinguisher against a large fire doesn't work - direct action and climate change

Abbott’s “direct action” frame and carbon pricing

Tony Abbott has used his “direct action” plan as the counterpoint to Labor’s carbon price plan. Apart from the obvious purpose of “direct action” being Abbott’s desire to directly transfer hundreds of millions of dollars of public funds to private hands, his proposal should fail the “common sense” test. Climate change is like a fire [...]

Read full story Comments { 0 }
Facebook “likes” and the Commitment and Consistency Principle

Facebook “likes” and the Commitment and Consistency Principle

The “Commitment and Consistency Principle” is what psychologists have termed the desire in people to keep their thoughts consistent with their actions. Once a person has behaved in a certain way, they start to adjust their thoughts to be consistent with their behaviour. In the 2004 US election, the Bush-Cheney campaign used this principle to [...]

Read full story Comments { 0 }
Japanese nuclear emergency now catastrophic

Japanese nuclear emergency now catastrophic

I’ve written about why nuclear energy is not appropriate for Australia. Nuclear energy is unsafe. It turns already dangerous, stressful disasters into atomic catastrophes. We are now learning just how catastrophic. Food exports could be halted from areas near the Fukishima nuclear plant if tests find further contamination. The tainted milk was found 30km from [...]

Read full story Comments { 0 }
Made to Stick - Why some ideas survive and others die

Review of “Made to Stick: Why Some Ideas Survive and Others Die”

Nora Ephron, an American director and journalist, describes her early journalism professor setting an assignment for the class. He asked them to write a lead for their student paper. The lead is the first sentence in a news article – it captures the attention of the reader and sums up the focus of the story. [...]

Read full story Comments { 2 }
Setting website goals

Do you have goals for your union’s website?

Do you have goals for your union’s website? If you’re anything like most unions, probably not. Or, more accurately, your website’s goals are probably ambigious or vague. “Provide information to members” or “an online repository of union resources” or “a way for potential members to join online”. Sound familiar? Whereas most unions would be comfortable [...]

Read full story Comments { 0 }
Social media and real political change

Social media and real political change

Clay Shirky, a Professor of New Media at New York University, has penned a fascinating article in the Foreign Affairs magazine about the political power of social media and its role in facilitating political change. This article is exceptionally interesting for anyone interested in the role of social media in the real world, and Prof. [...]

Read full story Comments { 3 }

Journalist pro-tip: Don’t ask Americans for advice Australians could take on the economy

Michael Rowland on ABC News Breakfast asked a special advisor to President Obama on their stimulus spending “what advice would you have for Australia?” The answer: something along the lines of: “I wouldn’t want to tell a country that has such low unemployment how to do things.” Journalist pro-tip: realise that in the international community, [...]

Read full story Comments { 0 }