Archive | June, 2011

Top social media tips for unions – UNI Global Union Communications talk

These are my notes for the Skype presentation that I gave this evening to the UNI Global Union Communicator Conference. I was asked to talk about “top social media tips for unions”. Top Social Media Tips for Unions Basis of my views are the Creative Unions manifesto. For too long, unions have been slow in [...]

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Fare evaders

Dissecting Metlink’s new public transport fare evasion ads

Metlink has been sold a terrible marketing campaign to discourage fare evasion. According to Metlink’s media release: With fare evaders taking more than 225,000 trips each weekday on Victoria’s public transport network, Metlink is stepping up its fight against fare evasion today with the launch of a new advertising campaign. The campaign includes a television [...]

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Investment in clean energy jobs three times more effective than oil and gas

Investment in clean energy jobs three times more effective than oil and gas

Over at Grist, there is a report that confirms (yet again, as if more proof was needed) that investment in clean-tech is three times more effective than government spending on oil and gas jobs. Cleantech generates 17 jobs for every $1 million spent on it, compared to just 5 for every $1 million we throw [...]

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Writing compelling stories for your union emails

I’ve mentioned before the fantastic e-news “Tip of the Day” from the New Organizing Institute. Recently, they sent one out that I thought was worth sharing: how to harness the power of stories effectively for your emails. (Here’s the weblink to the NOI’s email.) The email highlights a report by M+R Labs about the art [...]

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Harnessing your email list for change: great advice from Movements.org

Susannah Vila (@susannahvila) from Movement.org has some fantastic advice on how to gain success in using email to for social good. The advice is written for progressive organisations of all kinds – and unions can certainly use the guidelines from Vila. Collecting email addresses and using them to mobilize your supporters is one of the [...]

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ozone-pollution-smog

It is vitally important not to make connections

I came across Bill McKibben’s opinion piece in the Washington Post and an associated video of the piece, narrated by Stephen Thomson that are well worth looking at. McKibben (of 350.org fame) takes on the current reluctance of climate activists and action advocates to link specific extreme weather events (floods in QLD, Pakistan and the [...]

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Go where the members are

Over at Cyber Unions (a website promoting new technology adoption by unions), there’s a post questioning whether unions should use Facebook. Author Walton Pantland has several reasons for suggesting that unions avoid Facebook, including (paraphrasing) “Facebook is not union friendly”, there are “privacy issues”, and “it encourages clicktivism”. He finishes by suggesting that unions promote [...]

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Delusions of Grandeur

Does the blogosphere have “delusions of grandeur”?

Don Arthur over at Club Troppo reckons the “blogosphere” has delusions of grandeur. His thesis seems to boil down to: most major investigative stories are broken by professional journalists, not bloggers. Most of the commentary by bloggers (even the good stuff) is derivative, either of someone else’s work or as analysis of figures produced by [...]

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Essential reading: 10 Lessons From Barack Obama’s Online Marketing Strategy

There’s no doubt that Obama’s online and grassroots campaigning infrastructure is second to none, but what can the rest of us without hundreds of millions in funding do to learn from his campaign achievements? Over at the “Web Profits” site, Alex Cleanthous has gone through “10 Lessons from Barack Obama’s Online Marketing Strategy“. This detailed [...]

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