Archive | November, 2011
Three world-class union campaign websites

Three world-class union campaign websites

I write a lot about good campaign websites and landing pages, and I get often get asked for examples of what I mean. This post is a showcase of four of the best union campaign websites out there at the moment. One is a campaign that I had direct involvement in, while the others encapsulate [...]

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Communications survey for unions

In Australia, around 2 million working people are members of a union. Across the world, tens of millions more have joined their union. With the myriad public campaigns, collective bargaining, and workplace activity that unions engage in competing for attention from workers and the community, it is essential that unions effectively community and market their [...]

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Nuts and Bolts: Creating a social media schedule

Nuts and Bolts: Creating a social media schedule

Why has your union joined the social media world? Some unions may be there because of the motivations of a single person — the secretary, or an eager organiser or communications officer. They join because they feel they must. Some unions may be there to broadcast their activities – they don’t want a conversation, just [...]

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The new Facebook changes

The new changes to Facebook

At the end of September, Facebook announced massive changes to pages, profiles and its “social graph”. For union communicators just getting the hang of setting up a Facebook page for their union or their campaign, what do these changes mean? Thankfully, Wildfire, a social media marketing company, has produced a good summary of the changes [...]

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New free e-book: Online Campaigning for Unions

New free e-book: Online Campaigning for Unions

I am releasing my third free e-book, which compiles my articles on campaign websites, online design and effective Internet campaigining. This e-book, Online Campaigning: A primer for unions shows you how to get the most from Web-based communication and campaigns for your union. By campaigning online, you can speak directly to your members, supporters and [...]

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Pokies and dopamine: why we need mandatory pre-commitment

Pokies and dopamine: why we need mandatory pre-commitment

The sickening anti-reform campaign being run by the gambling industry against the introduction of pre-commitment technology is utterly appalling to all people with a conscience. The pokies industry is even more pernicious because it relies on neurological manipulation to encourage addiction. The Australians who become problem gamblers are being purposely exploited by the pokies industry, [...]

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Stopping power: why good design matters

All unions, progressive organisations and political parties produce advertisements (or collateral) — whether posters, brochures, leaflets, billboards and so on. We can easily measure whether the collateral has been successful by whether the intended audience actually stops and consumes the ad. “Where the eye stops, the sale begins” is an old advertising maxim. With unions [...]

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landingpage

Anatomy of a great landing page

Today, Create Jobs for USA was launched by Starbucks and the Opportunity Finance Network – aimed at attracting donations from the general public to fund job creation programs run by OFN. Whatever your views about US-style philanthropy programs run by large corporations, their JobsforUSA website is an almost pitch-perfect example of a campaign landing page. 1. [...]

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The Qantas lockout and social media #fail

I was asked over the weekend to comment on the use of social media by Qantas, who on Saturday announced that they would lock out their workforce and ground their entire fleet. It is now clear that this was an attempt by CEO Alan Joyce and Chairman Leigh Clifford to bully their workforce during collective [...]

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