The AFL-CIO is increasingly demonstrating that it “gets” online campaigning, with the launch this year of its Collective Bargaining Facts website. Designed by New Signature, and winner of a IMA Outstanding Achievement Award, this website ticks many of the boxes. Where CBF shines Professional design: a good, professional design is essential these days, and unions [...]
In November this year, Fairleigh Dickenson University came out with a study that suggests that some news sources make us less likely to know what’s going on in the world: The conclusion: Sunday morning news shows do the most to help people learn about current events, while some outlets, especially Fox News, lead people to [...]
Last year I wrote a post about how I’d gone with my blogging and tweeting. Given that I’ve been blogging here since 2008 and elsewhere since 2004, I thought I’d share a few insights as someone who operates a very, very niche blog about union campaigning and politics. Blog This graph shows monthly readership (each [...]
I recently stumbled across the website of Illinois Education Association (Regions 14 & 62) which I think is an excellent example of a union using an inexpensive Premium WordPress Theme to create a professional, feature rich website. It’s worth highlighting this website to give union communicators and officials an example of what can be achieved [...]
It was in 2009 that we founded Creative Unions, a new effort to raise the bar for trade union campaigning, design and communications. Our manifesto was “success doesn’t happen by accident, it happens by design” and we set about trying to find world-class examples of union campaigns. Now, three years later, it’s time to end [...]
If you haven’t heard about Mitt Romney’s $10,000 bet, chances are you weren’t on Twitter during the Iowa GOP Candidates Debate on 10 December and the days following. Mitt’s bet is a good example of how social media is changing political news reporting. Since the dawn of time, political reports have listened hard for good [...]
Some very interesting research by the GfK Roper Group into what reasons were important when deciding to buy a brand may be of some use for unions thinking about recruitment. The research (from 1992) looked at the reasons that people bought brands, and according to the report, “knowing what to expect from a product because [...]
The “marketing bible” The 22 Immutable Laws of Marketing by Al Ries and Jack Trout sets out marketing laws that the ALP routinely violates. The result of breaking these rules has seen dire consequences for this party: massive slump in support, a collapse in membership, policy drift and an inability to “cut through” in the media. In [...]
University of Warrick academic Jeremy Waddington and UNISON national officer Allan Kerr authored a fascinating article for the Industrial Relations Journal, Membership retention in the public sector. The article examines membership retention in one of the United Kingdom’s largest public sector unions, UNISON, with over 1.3 million members. Waddington and Kerr surveyed 5000 members to [...]
More and more unions are starting up Facebook and Twitter accounts, but the fact is that your union’s website is much more important than all your social media combined. In Australia, there are more people using social media than ever, but when it comes to actually interacting with your union in a meaningful way (such [...]
Al Ries and Jack Trout wrote the “marketing bible” The 22 Immutable Laws of Marketing back in 1994, and it remains a marketing classic even today. These two renowned marketing consultants explained that successful marketing follows rules or laws that are violated at a marketer’s peril. For over a decade, the Australian Labor Party has [...]
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