With the meltdown over the Federal Labor leadership now a national farce, it almost seems redundant to talk about how Labor regularly and systematically violates the laws of marketing. There is no doubt, regardless of which side of the Rudd-Gillard fence you find yourself on, that this leadership debacle has grievously wounded Labor for a [...]
In 2010, I welcomed Gillard’s ascendancy to the Labor leadership but expressed my concern over the circumstances of how she rose to be Prime Minister. Back then, I wrote: The fact that the parliamentary leadership of the Labor Party is determined by the vote of only Members of Parliament is now shown to be open [...]
The Australian Financial Review is a mildly conservative newspaper owned by Fairfax that is normally fairly even handed in its commentary and reporting (notwithstanding recent editorial changes that have seen a former Murdoch/News Ltd warrior, Michael Stutchberry, join as Editor in Chief). Today’s issue of the AFR understandably focuses on the Labor leadership ructions, but [...]
This weekend, I’ve flown out State-side to visit New Haven where the Global Zero activist conference, Reaching Zero is being held at Yale. Global Zero is an international group that campaigns for the reduction of nuclear weapons to “global zero” — that is, total nuclear disarmament. Earlier this year, the global doomsday clock ticked one [...]
Labor is currently passing historic reforms to health laws in Australia that will means-test benefits for people with private health insurance. This is a great improvement as it does away with the Howard-era regressive system of poor people subsidising wealth people’s private health insurance, and introduces a progressive system that excludes high-income earners from receiving [...]
Some interesting new research by Brendan Nyhan and Jason Reifler from Dartmouth examines attempts to change people’s strongly-held pre-existing beliefs. This kind of research is very important, especially for progressive organisations and causes, and it ties into what my previous blog post about evidence-based campaigning. The research looks at (mis)perceptions of three issues: the war in Iraq, [...]
No doubt you, like me, read lots of blogs that have lists of “10 best ways to use social media” or “top Twitter tips” and so on. I’m as guilty of this as anyone. And you’d think with the enormous number of blogs, resources and top-ten articles out there, no union in Australia would not [...]
Have you heard of the Zero Moment of Truth? Perhaps you’ve heard of the First Moment of Truth (and the follow up, Second Moment of Truth)? The Zero Moment of Truth is a marketing concept coined by Google, as an evolution of the “First Moment of Truth” which occurs “at the store when a shopper [...]
Last year, Sasha Issenberg released an e-book, an excerpt from his upcoming book, called “Rick Perry and His Eggheads“. It details how Dave Carney, Perry’s campaign manager, invited four academics into his re-election campaign with a mandate to bring a scientific approach to an industry that normally runs on gut feelings and anecdotes. But before he [...]
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