Back in March 2011, I wrote a short book review for Made to Stick, by Dan and Chip Heath. The book was about effective communication — how to get your ideas to break through the white-noise that surrounds most us through over-saturation of advertising messages.
The book included a lot of stories (case studies) of effective communication and key messaging. The authors argued that coming up with an effective message is relatively simple, if you adhere to certain principles.
I definitely recommend anyone working in communications go and read a copy of Made to Stick. It’s an entertaining, easy read and has a lot of useful tips that will, if not solve your communication challenges, at least give you a whole bunch of useful ideas.