Introduction to Email Campaigning for Unions

Download your free copy of Introduction to Email Campaigning for Unions

This e-book looks at a widely used – and often misused – online campaigning tool: email. While some online campaigners have written the obituary for emails in this age of social networks, the reality remains that email is largest online activity across every demographic.

For unions, email is a powerful campaigning tool that can easily, inexpensively and personally reach 1000s of members at a time. No other communication tool can replicate this. Almost everyone in Industrialised nations (Australia, the US, Europe) has access to email.

In this free 26 page e-book, you will find:

• Why unions should care about good email campaigning
• Advice on the art of writing better union emails
• Email etiquette and how to avoid bad practices
• Understanding email analytics

Right now, I use the tips and techniques in this book in my job as the NTEU (VIC) Communications and Campaigns coordinator. The advice in this e-book is from tried-and-true from my own experience (and my mistakes).

Learn how to get get started with email campaigning for your union.

This work by Alex White is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.