Antonio Gramsci died on the 27th of April in 1937 at the age of 46. Today marks the 75th anniversary of his death. He was imprisoned by the Fascists in Italy for eight years. At his “trial”, Gramsci’s prosecutor allegedly stated, “For twenty years we must stop this brain from functioning”. This post is a brief [...]
Your union should have an overall strategy for its organising, industrial and other activities… but very few unions have an online strategy. Forming a clear vision for your union’s online campaigning can be difficult. Many of the decision-makers in the union may be unfamiliar with the Internet and online campaigning, social media, websites and email [...]
If you manage your union’s Facebook page, you’ve no doubt noticed that Facebook pages have looked a bit different from 30 March. This is because there’s now a new type of Facebook page layout, called “Timeline”. It’s a major change to how Facebook works for organisations, and if you’re not making the best use of [...]
Tad Tietze (@dr_tad), a Sydney psychiatrist and blogger at Left-Flank, didn’t think much of my blog post about positioning. Tad is one of those lefties who joined the Greens political party for a few years, then left because they weren’t pure enough. He now has a little cottage industry of blogging at the Drum (for [...]
I see the attitude amongst many on the progressive side of politics who dismiss marketing as “gimmicks” or that it is just about “selling toothpaste”. Their argument goes that politics is more important, significant and above all, qualitatively different to the advertising and sale of consumer goods. This attitude demonstrates that the person who holds [...]
As a union, large or small, your website is a vital piece of your campaigning and communications efforts. Members, supporters and potential members come to your site for a specific reason, whether it’s to join, support a campaign or get contact details. You want to ensure that you answer their questions and use your website [...]
So, you’ve taken the steps to create your union’s website… but what do you do now to get people, your members, supporters and potential members, to visit it? This is the challenge that many unions face: bringing in new traffic for a purpose. After all, that’s how you will recruit more members, encourage more supporters [...]
Recently Julia Gillard has started to ask “who do you trust?” ”I’m happy now and in the 2013 election to say ‘who do you trust to manage the economy in the interests of working people?’,” Ms Gillard said… This echoes the same question that John Howard asked following the “children overboard” affair and the failure [...]
All kinds of Labor people are extolling the virtues of “community campaigning”. NSW Labor party activist and Leichardt councillor, Darcy Byrne, for example argues that: For a party such as Labor, with the radical aim of creating a fairer society, our goals can be achieved only through personal persuasion on a mass scale. This requires [...]
What can brand management and situational crisis communication theory do to help us understand and respond to the endemic crisis facing the Labor Party. Labor in Crisis? Firstly, is the ALP facing an organisational crisis? Certainly, most Canberra Press Gallery commentators think so. The literature helpfully defines an organisational crisis as: An organizational crisis is [...]
Ted Baillieu promised at the 2010 Victorian election that he would keep the legislated target of 20% reduction of carbon emissions by 2020 (on 2000 levels) — in fact, the Liberal Party supported this legislation when it came to parliament. Yesterday, Environment Minister Ryan Smith announced that the Victorian government would dump the target. With Victoria [...]
Over at the Climate Access blog, David Minkow showcases the 2011 Greenpeace campaign to pressure Facebook to adopt clean energy to power its massive servers. This campaign took place over 20 months and was successful in getting the social media giant to buy more renewable energy. Minkow’s article starts with “It’s all—or at least a [...]
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