This is the website of Alex White, in Melbourne Australia, a campaigns and communications professional working in the trade union movement.

More about me | Contact me | My Posterous

Archive | Campaigning RSS feed for this section

Two tips for rank and file union members to lobby members of parliament

Unions and union members rightly lobby their local representatives and government Ministers all the time. Not only are unions the largest, oldest social movement on earth, but in Australia they make up the country’s largest voluntary representative associations.
While imagining political lobbying may evoke suited professionals, big business and slick CEOs, it is perfectly legitimate for [...]

Read full storyView Comments

What union members want from their union’s communications

In my line of work, I hear a lot of opinion expressed as fact. A common one is that “union members don’t want our communications to look too corporate”, or “our members want a lot of detail, not a short summary”, or “our slogan should be ’screw the boss’ or something like that”. You get [...]

Read full storyView Comments

Seven online campaigning activities you should already be doing

In Australia, most elections take place during the normal, general election period. The accepted wisdom is that local campaigns make up, at most, 3 percent of a candidate’s primary vote. The rest comes from the central campaign from party head office: television ads, the leader’s personal appeal, the party’s policies and so on.
There are some [...]

Read full storyView Comments

Use your union’s Facebook page to build your email list

Facebook is a tremendous communications tool for unions – especially white-collar unions – and with only a small amount of technical know-how, it can also be super-charged for organising and campaigning.
If you haven’t already, check my earlier articles about unions using Facebook: Best practice use of Facebook for unions and Using Facebook as an organising [...]

Read full storyView Comments

Why I’m not blacking out on Australia Day

The legion of No Clean Feed activists have developed several campaign sites, one of which is The Great Australian Internet Blackout. Their call to action (in addition to writing to the Government and adding a twibbon to your Twitter profile picture) is to blackout (darken) your website on Australia Day.
Their reasons for doing this are:

The [...]

Read full storyView Comments