This is the website of Alex White, in Melbourne Australia, a campaigns and communications professional working in the trade union movement.

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swing voters

There are swinging voters, and swinging voters

I read an article about what makes a swinging voter and questioned how they made up their mind which way to vote. One of the comments on the article was by a purported swinging voter wrote about how they made up their mind: As a swinging voter myself, I am neither influenced by handouts, nor [...]

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Labor in Melbourne

I’ve written here about how the Greens Party are burying the record of first ever Federal Greens MP Michael Organ in order to promote Adam Bandt yet another white male lawyer (a second being the Greens candidate for the state seat of Melbourne). Cath Bowtell is the Labor candidate for Melbourne. If elected, she would [...]

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Election Diary, Day 3: the wisdom of Tim Dunlop

On day three of the 2010 Federal Election the Greens Party did a preference deal with Labor. It was widely reported as some kind of master stroke, or devil pact. According to the Greens Party, the decision was made on the basis of climate change policy: The government’s campaign spokesman, Chris Bowen, said the deal [...]

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Election Diary, Day 1

When I got up this morning, instead of cartoons on Channel Nine, there was live coverage of Julia Gillard’s trip to the Governor General’s resident at Yarralumla. The election was being called. All this week, I’ve heard “insiders” say it would be called today, so I’m sure they’ll be gratified that they’ve been proven right. [...]

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The mining-tax scare website is an excellent case study

The Minerals Council of Australia is running a scare-campaign in opposition to the Federal Government’s proposed resources super-profits tax. The Federal Government is quite rightly proposing to introduce a profits tax on exceptionally high profits to ensure that Australians get a greater share of the profits made by mining companies made from Australia’s non-renewable resources. [...]

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Four harsh truths about union websites

There’s been a lot said about union websites – here’s four things we all know but are worth saying again. You’re not engaging anyone Your website doesn’t engage your members. Even if you allow comments. Even if you create a union “blog”. Even if you add a “share” or “tweet this” button to the bottom [...]

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The importance of design for political campaigns

Everyone refers to the Obama campaign as benchmarks for so much in political campaigning, so forgive me while I do the same. Below is a video from the99percent, a think-tank in the US that has a series of talks, lectures or seminars that they video and put on the web. There’s a lot of really [...]

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Union website design tip: always include a favicon

Just a quick tip for when you’re designing your union website: always include a favicon. A favicon is the little 16 pixel by 16 pixel icon that represents your website next to the address bar or in a tab. The favicon is an important part of your union’s website design. All major browsers will render [...]

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Getting your media kit right for union campaign sites

Increasingly, unions in Australia and elsewhere are creating specific, separate websites for important campaigns. This is a good development, as it gives the union far more flexibility to create unique websites directly targeted for the campaign, rather than shoehorning the campaign into the existing (often outdated) main union website. However, many unions don’t get some [...]

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The new WorkChoices ads

The ACTU Organisers Conference saw the launch of the election year advertisements from Australia’s labour movement. I’ll be writing up some highlights of the Organisers Conference (you can see some of the tweets using the #powerup hashtag) later, including some interesting campaigns that were showcased. In the meantime, here are the ACTU ads.

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Growing your movement: advice from Karl Rove

Karl Rove was responsible for George Bush’s election win over Al Gore in 2000, and denies being involved in the Swift Boating of John Kerry in 2004. His reputation as a political strategist without equal is deserved, as he invented the micro-targeting and individualisation of campaign communications with direct mail. With the Tea Party movement [...]

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Engaging the progressive grass-roots in the UK

The UK Labour Party have been widely decried as being on their last legs, out of ideas, dead ducks, etc. However, behind the scenes, a growing movement of vibrant progressives is building and organising. Much of it is being supported and encouraged by the Labour Party. This rise of progressive online political action also coincides [...]

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This year was great

The ITUC has launched a new online campaign highlighting the exploitation of workers and children in the third world. The campaign’s website – Change the World -  is very professional, although it is unfortunately flash-based meaning that it takes a long time to load. The campaign’s posters are amazing – very confronting and stark in [...]

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Five effective political lobbying tools for unions

Unions and union members are the largest voluntary associations in Australia, representing millions of workers in tens of thousands of work places. Legislation can have a profound impact on the rights and entitlements of working people, such as changes to occupational health and safety, tax, industrial relations, and trade and industry policy. It is therefore [...]

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Two tips for rank and file union members to lobby members of parliament

Unions and union members rightly lobby their local representatives and government Ministers all the time. Not only are unions the largest, oldest social movement on earth, but in Australia they make up the country’s largest voluntary representative associations. While imagining political lobbying may evoke suited professionals, big business and slick CEOs, it is perfectly legitimate [...]

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