Communicator | Online Strategist | Considered Opinions
Why has your union joined the social media world? Some unions may be there because of the motivations of a single person — the secretary, or an eager organiser or communications officer. They join because they feel they must. Some unions may be there to broadcast their activities – they don’t want a conversation, just [...]
At the end of September, Facebook announced massive changes to pages, profiles and its “social graph”. For union communicators just getting the hang of setting up a Facebook page for their union or their campaign, what do these changes mean? Thankfully, Wildfire, a social media marketing company, has produced a good summary of the changes [...]
I am releasing my third free e-book, which compiles my articles on campaign websites, online design and effective Internet campaigining. This e-book, Online Campaigning: A primer for unions shows you how to get the most from Web-based communication and campaings for your union. By campaigning online, you can speak directly to your members, supporters and [...]
All unions, progressive organisations and political parties produce advertisements (or collateral) — whether posters, brochures, leaflets, billboards and so on. We can easily measure whether the collateral has been successful by whether the intended audience actually stops and consumes the ad. “Where the eye stops, the sale begins” is an old advertising maxim. With unions [...]
Today, Create Jobs for USA was launched by Starbucks and the Opportunity Finance Network – aimed at attracting donations from the general public to fund job creation programs run by OFN. Whatever your views about US-style philanthropy programs run by large corporations, their JobsforUSA website is an almost pitch-perfect example of a campaign landing page. 1. [...]
People are hard wired to look at other people’s faces, and to look where other people look. This principle is an important one to keep in mind when you are designing your websites, leaflets and posters. UseableWorld.com.au has a very interesting post about how this phenomenon actually works. Here’s a little experiment with 106 people [...]
What can infamous Republican word-smith and pollster Frank Luntz tell progressives about effective communication? As it turns out, quite a bit. In Words that Work, Luntz reveals his magic tricks and secret messaging memos, and (for a book written before the 2008 US presidential election) makes some predictions about the future of American politics. For progressives [...]
Have you heard of the concept of fluency? Simply put (and for the purpose of this blog post), fluency is the “ease with which people process information”. Fluency affects a wide array of judgements people make about almost everything, and can influence our confidence in things, concepts, people or organisations. It turns out that a [...]
Subscribe to updates from my blog or follow me on Twitter.
© 2012 Alex White. All Rights Reserved.
Powered by WordPress. Designed by 
Recent Comments