In my line of work, I hear a lot of opinion expressed as fact. A common one is that “union members don’t want our communications to look too corporate”, or “our members want a lot of detail, not a short summary”, or “our slogan should be ‘screw the boss’ or something like that”. You get [...]
Facebook is a tremendous communications tool for unions – especially white-collar unions – and with only a small amount of technical know-how, it can also be super-charged for organising and campaigning. If you haven’t already, check my earlier articles about unions using Facebook: Best practice use of Facebook for unions and Using Facebook as an [...]
The legion of No Clean Feed activists have developed several campaign sites, one of which is The Great Australian Internet Blackout. Their call to action (in addition to writing to the Government and adding a twibbon to your Twitter profile picture) is to blackout (darken) your website on Australia Day. Their reasons for doing this [...]
The Massachusetts election has blown open the mainstream media’s infatuation with social networking tools, with headlines like “the iphone app that killed Coakley“. On the techblogs, there is also detailed examination of new tools that aided the winning Mass. Senate candidate Scott Brown. I am hardly immune to the temptation of writing about the exiting [...]
You don’t need to be a big national campaign to use the myriad suite of free online tools. With the analysis of the Brown victory in Massachusetts continuing, it is emerging that this state-level campaign made extensive use of Google Apps: But something else has Google reps particularly chuffed: how much the Brown campaign, they [...]
On Tuesday, I wrote that the Democrats would be the victims of incumbency. In Massachusetts, a strongly Democratic state, the Dems control the state Legislature, most or all of the Congressional seats, and now all but one of the Senate seats. With Obama in the White House, and the Democrats controlling the US Congress and [...]
Every union communication challenge is unique – the circumstances, membership, employer, and so on are different every time. Having a framework to assist in messaging for diverse campaigns can make each campaign easier, and can help union communications anticipate what the employer (or opponent) may say. (George Lakoff called this “framing”.) The messaging quadrant The [...]
Google Documents is a free online service that provides word processing and spreadsheets that are stored online (in the “cloud”). Google Docs basically allows you to mimic Microsoft Word, Excel and Powerpoint. The main feature (in my view) is that it is online, so it can be accessed from any computer connected to the Internet, [...]
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