Communicator | Online Strategist | Considered Opinions
Troy Bramston, former staffer for Prime Minister Rudd and author of Looking of the Light on the Hill, makes some salient points on the disappointing poker machine reforms: That the ALP is unable to successfully advocate its policies or has the organisational capacity to campaign for them is causing concern in the party. In an [...]
Over in the UK, David Cameron is trying a bit of populism by calling for outrageous and excessive CEO salaries to be tightened. He proposes to do so by allowing shareholders to “binding” vote on CEO bonuses: David Cameron confirmed the move and said he was determined to end the “merry-go-round” of super-rich bosses rubber-stamping each [...]
If you haven’t heard, Stephen Colbert, the “right-wing” counterpart to Jon Stewart on Comedy Central, recently announced that he was forming a presidential exploratory committee. He had earlier established a “Super PAC“, Making A Better Tomorrow, Tomorrow, and he has handed over control of the Super PAC to Stewart to comply with laws forbidding collaboration [...]
Last year I wrote a post about how I’d gone with my blogging and tweeting. Given that I’ve been blogging here since 2008 and elsewhere since 2004, I thought I’d share a few insights as someone who operates a very, very niche blog about union campaigning and politics. Blog This graph shows monthly readership (each [...]
I recently stumbled across the website of Illinois Education Association (Regions 14 & 62) which I think is an excellent example of a union using an inexpensive Premium WordPress Theme to create a professional, feature rich website. It’s worth highlighting this website to give union communicators and officials an example of what can be achieved [...]
It was in 2009 that we founded Creative Unions, a new effort to raise the bar for trade union campaigning, design and communications. Our manifesto was “success doesn’t happen by accident, it happens by design” and we set about trying to find world-class examples of union campaigns. Now, three years later, it’s time to end [...]
The “marketing bible” The 22 Immutable Laws of Marketing by Al Ries and Jack Trout sets out marketing laws that the ALP routinely violates. The result of breaking these rules has seen dire consequences for this party: massive slump in support, a collapse in membership, policy drift and an inability to “cut through” in the media. In [...]
Al Ries and Jack Trout wrote the “marketing bible” The 22 Immutable Laws of Marketing back in 1994, and it remains a marketing classic even today. These two renowned marketing consultants explained that successful marketing follows rules or laws that are violated at a marketer’s peril. For over a decade, the Australian Labor Party has [...]
The sickening anti-reform campaign being run by the gambling industry against the introduction of pre-commitment technology is utterly appalling to all people with a conscience. The pokies industry is even more pernicious because it relies on neurological manipulation to encourage addiction. The Australians who become problem gamblers are being purposely exploited by the pokies industry, [...]
Clay Shirky, a professor of new media at New York University wrote about the Arab Spring and the role social media played in helping spread the message of protesting movement. His comments about conservative (government) responses to these movements is particularly interesting given the police crackdown against the various Occupy X events in Melbourne and [...]
I’ve organised a lot of petitions over the last few years – some successful, some not, some spectacularly successful. Most of them were paper (hard copy) petitions, but increasingly, colleagues and union activists ask for online petitions. So I thought I would look back from my experience – as well as examine others’ views – [...]
Tip: if you looked at the photo on this article before starting to read the text, then you’re like 90% of voters. If you’re not sure why this matters, you’re like most political commentators and pundits. There is a large amount of research about how voters (and readers in general) consume media. But, by and [...]
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