What causes people to imagine joining their union? Can simply showing potential members a picture of someone filling out a membership application form affect the extent to which they imagine actually joining? This is a question — modelling the desired behaviour — that academics Ryan Elder and Aradhna Krishna from Brigham Young University and the University of Michigan [...]
For me, commenting on the Queensland election is like an astronomer explaining the geography of Jupiter’s moons — there’s a lot of data, but ultimately I’m a long way away from the action. Nevertheless, as an arm-chair election campaigner in this case, I thought I’d add to the countless blog posts and articles pawing over [...]
New Signature is the web design firm behind the Working America, Collective Bargaining Facts and I Am Not Your ATM websites. I’ve previously rated their websites very highly in terms of design and innovative features (especially the Not Your ATM site). Recently, New Signature redesigned the Working America site, and their case study highlights the [...]
The Dragonfly Effect should be an essential part of any reading pack for the budding social media expert, and as I’ve written before it is filled with amazing examples and sound principles of social media successfully driving positive change. Well, over at their blog, they’ve got a very interesting article by Vineet Singal, leader and advocate for100KCheeks - [...]
How do you engage your union members and supporters? More and more evidence from communications experts working with non-profits suggest that asking supporters to do something significantly increases their engagement and future levels of commitment. By having something relevant and meaningful for members or supporters to do, especially online, you can deepen their engagement. There [...]
With more and more progressive organisations, candidates and unions getting into social media, the concept of etiquette is increasingly important. Most social media networks have unwritten rules of etiquette, particularly the smaller social networks (like new kid on the block Pinterest). I’ve written before about email etiquette, and how it is important that you treat [...]
With the meltdown over the Federal Labor leadership now a national farce, it almost seems redundant to talk about how Labor regularly and systematically violates the laws of marketing. There is no doubt, regardless of which side of the Rudd-Gillard fence you find yourself on, that this leadership debacle has grievously wounded Labor for a [...]
In 2010, I welcomed Gillard’s ascendancy to the Labor leadership but expressed my concern over the circumstances of how she rose to be Prime Minister. Back then, I wrote: The fact that the parliamentary leadership of the Labor Party is determined by the vote of only Members of Parliament is now shown to be open [...]
The Australian Financial Review is a mildly conservative newspaper owned by Fairfax that is normally fairly even handed in its commentary and reporting (notwithstanding recent editorial changes that have seen a former Murdoch/News Ltd warrior, Michael Stutchberry, join as Editor in Chief). Today’s issue of the AFR understandably focuses on the Labor leadership ructions, but [...]
This weekend, I’ve flown out State-side to visit New Haven where the Global Zero activist conference, Reaching Zero is being held at Yale. Global Zero is an international group that campaigns for the reduction of nuclear weapons to “global zero” — that is, total nuclear disarmament. Earlier this year, the global doomsday clock ticked one [...]
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