I am Alex White, a progressive campaign strategist, writer, social marketer and policy activist.
The Californian-based Alliance for Climate Education has a fantastic story about how it used its data to measure who amongst its supporters were turning into activists and leaders. I think it’s a really good example of how progressive non-profit organisations can use their CRM to achieve their mission (they’ve reached over 1 million students) and [...]
Activists, delegates and volunteers are the lifeblood of campaigning organisations like unions. Effective campaigning means keeping a track of your activists and delegates, and to do that, you need a proper database. There are myriad databases out there, some purpose built for membership organisations and others built for campaigns with beginnings and ends. Selecting the right [...]
Earlier in November, I was interviewed by Jackie Hanafie from Probono Australia (a non-profit news site) about the increasing prominence of online petitions. The campaigning tactic of petitioning is as old as time, but with the increase of digital technologies, the last five years have seen the introduction of a number of major web initiatives [...]
Social media is a powerful tool for unions to communicate with their members and potential members, but it is no magic bullet and won’t automatically cause union messages to “go viral” or see a large upsurge in new members. With Facebook’s user population now exceeding one billion people, most unions are establishing a Facebook page [...]
I was recently involved in a fast-paced advocacy campaign aimed at quickly raising the profile of a petition supporting people with a disability. The online campaign was spread quickly using social media and email marketing. I worked with several groups and was able to get some insights into email marketing standards for open rates and [...]