The Government should be forced to specifically justify this, not to just sweep it under the carpet and allow it to go through in the appropriations because by convention the Opposition doesn’t oppose the appropriations. I think we do need to take a very, very seriously critical look at this question of the debt ceiling. [...]
In this world of desperate quantification (numerical support providing objectivity in all things), there appears to be a fierce urge to measure something as unmeasurable as politics. Presently there are two ways of doing this: polls and elections. Thus, if a party is polling poorly, they are likely to lose an election. They have therefore [...]
This post is the second part of two articles focused on how unions can improve union emailing campaigns. Email is the “killer app” for online campaigning, and it is important that unions get this element of their online campaigns right. Do: Use a third-party email system. Don’t: Try to manage your email lists yourself. Third-party [...]
Email is the “killer app” for online campaigning. It is quite simply the fastest, easiest and cheapest way to reach your supporters. More so than social media, email is the tool for communication and discussion. It is ubiquitous — almost every person with access to the Internet has an email address. Email campaigning can be [...]
A lot of people are writing about the troubles at The Global Mail. I left a rather long comment over at the Restless Capital blog, which I reproduce here: Jason — great article, and I think you’ve hit on many of the issues that have stymied the Global Mail. However, the main one, that you’ve [...]
Microsites and landing pages should be a significant part of your online campaign toolkit. Critical to the success of any online campaign is the “conversion rate” — which is simply the percentage of people who visit your website from whatever source (pay-per-click ads, email, search engines, etc) and take a measurable action. The action is [...]
Advertising Age reports on a month-long study conducted by Facebook on making the social network work for your brand (i.e. your union). Here’s an excerpt: Among the weirdness Facebook’s existence has loosed upon the world is the idea that it’s OK, and perhaps even good business, for brands to sidle up and give you verbal [...]
Your union’s website should be at the centre of your digital strategy. A good website will help bring together the many disparate elements of your online campaigning and provides the bridge between the various social media networks your union may be active on. There’s no doubt unions should be active on social media. Over eighty [...]
Infographics are fast becoming an important mechanism for sharing and making sense of complex information. A good example is this infographic explaining the Occupy Wall Street movement — “Everything You Wanted to Know About Occupy Wall Street” — which brings together a wide variety of information and data into a single image, from wealth inequality, [...]
Several years ago, when I first started to organise and manage email marketing campaigns to members of the union I worked for, I was a bit stumped. I was using an email marketing service (Mailchimp) which gave me a wide variety of segmentation options, to allow me to target the emails I was sending. Unfortunately, [...]
Union campaigning is a tough business. I’m not talking about those major campaigns, like the Rights at Work campaign or well publicised disputes like Qantas or the ANF bargaining campaign in Victoria. Most union campaigns are small affairs, fighting tooth and nail for working people in small workplaces and over issues that won’t affect the [...]
Author of Looking for the Light on the Hill: Modern Labor’s Challenges, Troy Bramston wrote an interesting article in The Australian today. Here’s an excerpt: Labor’s wiser heads believe the Greens’ support has peaked and Brown’s departure will accelerate their decline. Labor research provides an insight into who votes Green and why, and suggests the bigger [...]
Download my free union campaigns eBooks
|
Subscribe to updates from my blog or follow me on Twitter.
© 2012 Alex White. All Rights Reserved.
Powered by WordPress. Designed by 
Recent Comments