This is the website of Alex White, in Melbourne Australia, a campaigns and communications professional working in the trade union movement.

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Tag Archives: action

The problem of crowd-sourcing campaigns

I’ve written previously about a very successful grassroots campaign – Save VCA – and how it brought together a diverse group of people. A key element to the success of this campaign has been its coordination at an early stage.
There is a very interesting discussion about the No Clean Feed movement by Mark over at [...]

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No Clean Feed campaign needs to drop their “censorship” obsession

There is a fair bit of soul searching that seems to be going on in the “No Clean Feed” movement of late, especially following the lack of mass-rallies in support of the campaign following the release of the Federal Government’s report into the Internet filter.

UPDATE: Read the key messaging ideas for the No Clean Feed [...]

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Blog Action Day

Today (15 October) is Blog Action Day – a day when bloggers from around the world commit to promoting a single cause (climate change this year) and thus raise awareness of that cause.
Climate change is, simply, the greatest ethical, political and policy problem of our age.
Climate change is something that is close to my heart, [...]

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We need to Save the VCA

The University of Melbourne’s corporate PR department has gone into over drive recently, after their proposed changes to the Victorian College of the Arts blew up in their faces.
Their latest tactic, after locking down media appearances by gaff-a-tron Sharman Pretty (VCA Dean), has been to misdirect and confuse. For example, rather than addressing the main [...]

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Six effective print communications tips for union campaigns

Unions have little hesitation in spending thousands of dollars, in some cases tens of thousands of dollars, on printed communications – leaflets, posters, newsletters, fact-sheets, stickers and so on.
At the start of a campaign, the first thing many union officials think is: “we need an A4 leaflet and a poster for this campaign”. Unfortunately, a [...]

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