I am Alex White, a progressive campaign strategist, writer, social marketer and policy activist.
Microsites and landing pages should be a significant part of your online campaign toolkit. Critical to the success of any online campaign is the “conversion rate” — which is simply the percentage of people who visit your website from whatever source (pay-per-click ads, email, search engines, etc) and take a measurable action. The action is [...]
The AFL-CIO is increasingly demonstrating that it “gets” online campaigning, with the launch this year of its Collective Bargaining Facts website. Designed by New Signature, and winner of a IMA Outstanding Achievement Award, this website ticks many of the boxes. Where CBF shines Professional design: a good, professional design is essential these days, and unions [...]
I write a lot about good campaign websites and landing pages, and I get often get asked for examples of what I mean. This post is a showcase of four of the best union campaign websites out there at the moment. One is a campaign that I had direct involvement in, while the others encapsulate [...]