Communicator | Online Strategist | Considered Opinions
Tip: if you looked at the photo on this article before starting to read the text, then you’re like 90% of voters. If you’re not sure why this matters, you’re like most political commentators and pundits. There is a large amount of research about how voters (and readers in general) consume media. But, by and [...]
Last year, I wrote that the Mining Industry had one of the best campaign sites I’d seen. The Minerals Council of Australia is running a scare-campaign in opposition to the Federal Government’s proposed resources super-profits tax. The Federal Government is quite rightly proposing to introduce a profits tax on exceptionally high profits to ensure that [...]
Calls to action should be the life-blood of your union’s campaign website (and indeed, your main union website). Whether you want the visitor to join your union, send an email, donate to a strike fund or subscribe to your union newsletter, your website should be geared around encouraging visitors to your site to do something. [...]
It is a bad idea for your union campaign to use a free website service like Blogspot, WordPress or Typepad, for four reasons. Unfortunately, I see a lot of union campaign websites using WordPress.com or Blogspot.com websites for small campaigns (and not just unions, but other non-profits, like environment groups). Firstly, the website doesn’t belong [...]
As membership based organisations, unions regularly send emails to their members. Most members accept – and even expect – regular email updates from their union. Despite this, unions should still respect the principles of good email etiquette when it comes to unsubscribing and permission-based sending. This is especially the case when your union is running [...]
Although email has been around for decades, it is still the cutting edge of campaigning and communication. Even in the age of social media, Twitter, Facebook, and iphone apps, email is by far the most used way that people use to send information – more than 94% of adults send or receive emails regularly, higher [...]
Campaign websites are different to most union websites. They have a specific, narrow purpose, which is to immediately inform the visitor to the site about the main issues of the campaign and then spur them to take an action. Complexity comes when you break down what campaign action you want visitors to take – for [...]
Email is an excellent way to easily and cheaply communicate with your members. A good union email should always include some kind of call to action – an “ask” for the recipient to do something, whether forwarding the email, visiting a website, donating money or registering an event. The best thing is that most union [...]
The Greens political party is to be commended for the professional, disciplined, on-message election campaign they ran in Melbourne during the Federal Election and they are currently running in the Victorian Election. There are two key messages that the Greens Party have pushed in the last election and this. They are: 1. The number of [...]
The ALP in Victoria recently held its first ever US primary-style preselection of a candidate for the Victorian election. Party organiser Dean Rizzetti and Secretary Nick Reece wrote about the experience in the paper back in May: While it may have looked like any other election, they were taking part in political history as participants [...]
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