I am Alex White, a progressive campaign strategist, writer, social marketer and policy activist.
Email is an excellent way to easily and cheaply communicate with your members. A good union email should always include some kind of call to action – an “ask” for the recipient to do something, whether forwarding the email, visiting a website, donating money or registering an event. The best thing is that most union [...]
UK Labour media master Alastair Campbell has an excellent post on his blog today about how the Tories consistently fail on strategy, even if they excel on tactics. He basically makes the point that even though the media is on their side, and they are able to get their line in the paper each day, [...]
Most political candidates are on Twitter and Facebook – using these social media tools to reach out to younger voters, and instantly communicate with supporters, the public and the media. I’ve written previously about how political candidates can use social networking tools like Twitter and Facebook, Google Apps and how campaigns have made use of [...]
The #NoCleanFeed movement is not an organised campaign, but rather a loose connection of disparate groups including ISPs and civil liberties organisations. For a while, I’ve been arguing that the #NoCleanFeed campaign should drop the focus on censorship: I suggest avoiding commenting on the refused classification – most Australians aren’t going to be sympathetic to [...]
The #Nocleanfeed (aka, #OpenInternet) movement won’t succeed in blocking the Australian Government’s filter because its leadership are captured by the dead-end Democrats and fringe libertarians with little political campaigning experience. This capture means that unfortunately the movement is receiving ill-informed political counsel from serial Democrat losers like elitist apparent drug-taker Kathryn Crosby (links to screenshots [...]