Facebook is a tremendous communications tool for unions – especially white-collar unions – and with only a small amount of technical know-how, it can also be super-charged for organising and campaigning. If you haven’t already, check my earlier articles about unions using Facebook: Best practice use of Facebook for unions and Using Facebook as an [...]
The Massachusetts election has blown open the mainstream media’s infatuation with social networking tools, with headlines like “the iphone app that killed Coakley“. On the techblogs, there is also detailed examination of new tools that aided the winning Mass. Senate candidate Scott Brown. I am hardly immune to the temptation of writing about the exiting [...]
Every union communication challenge is unique – the circumstances, membership, employer, and so on are different every time. Having a framework to assist in messaging for diverse campaigns can make each campaign easier, and can help union communications anticipate what the employer (or opponent) may say. (George Lakoff called this “framing”.) The messaging quadrant The [...]
Many unions now have a presence on Facebook. However, I am aware of only a few unions that make full use of Facebook’s many tools. 1. Use Fan Pages, not groups When Facebook first got started, it didn’t have Pages. Instead, users created groups, which allowed people to join, and for administrators to “email” members. [...]
Unions have little hesitation in spending thousands of dollars, in some cases tens of thousands of dollars, on printed communications – leaflets, posters, newsletters, fact-sheets, stickers and so on. At the start of a campaign, the first thing many union officials think is: “we need an A4 leaflet and a poster for this campaign”. Unfortunately, [...]
Facebook, like Twitter, is one of those social networking tools that unions are struggling to figure out. It is the most used social networking tool on earth, and an increasing number of Baby Boomers are starting to use it, expanding out of the younger 16-30 year old demographic. I have experimented with using Facebook as [...]
Download my free union campaigns eBooks
|
Subscribe to updates from my blog or follow me on Twitter.
© 2012 Alex White. All Rights Reserved.
Powered by WordPress. Designed by 
Recent Comments