Communicator | Online Strategist | Considered Opinions
It was in 2009 that we founded Creative Unions, a new effort to raise the bar for trade union campaigning, design and communications. Our manifesto was “success doesn’t happen by accident, it happens by design” and we set about trying to find world-class examples of union campaigns. Now, three years later, it’s time to end [...]
The “Commitment and Consistency Principle” is what psychologists have termed the desire in people to keep their thoughts consistent with their actions. Once a person has behaved in a certain way, they start to adjust their thoughts to be consistent with their behaviour. In the 2004 US election, the Bush-Cheney campaign used this principle to [...]
Over at Creative Unions is an interview I conducted with Paul Degenstein, the Chief Creative Officer of Canadian creative agency NOW Communications. NOW put together this fantastic video for the Manitoba’s Government Employees Union, entitled “Woke”. It does a fantastic job of creating a strong emotional connection with health professionals whose jobs rarely have a [...]
Creative Unions is having its very first ever birthday to celebrate a year of promoting and showcasing the very best of the international trade union movement’s campaigns, design and communications. Since we’ve started we’ve showcased over 100 union campaigns, designs and communication tools. Over 600 people from around the world have become fans on Facebook [...]
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