I am Alex White, a progressive campaign strategist, writer, social marketer and policy activist.
As a union, large or small, your website is a vital piece of your campaigning and communications efforts. Members, supporters and potential members come to your site for a specific reason, whether it’s to join, support a campaign or get contact details. You want to ensure that you answer their questions and use your website [...]
Some interesting new research by Brendan Nyhan and Jason Reifler from Dartmouth examines attempts to change people’s strongly-held pre-existing beliefs. This kind of research is very important, especially for progressive organisations and causes, and it ties into what my previous blog post about evidence-based campaigning. The research looks at (mis)perceptions of three issues: the war in Iraq, [...]
I write a lot about good campaign websites and landing pages, and I get often get asked for examples of what I mean. This post is a showcase of four of the best union campaign websites out there at the moment. One is a campaign that I had direct involvement in, while the others encapsulate [...]
All unions, progressive organisations and political parties produce advertisements (or collateral) — whether posters, brochures, leaflets, billboards and so on. We can easily measure whether the collateral has been successful by whether the intended audience actually stops and consumes the ad. “Where the eye stops, the sale begins” is an old advertising maxim. With unions [...]
People are hard wired to look at other people’s faces, and to look where other people look. This principle is an important one to keep in mind when you are designing your websites, leaflets and posters. UseableWorld.com.au has a very interesting post about how this phenomenon actually works. Here’s a little experiment with 106 people [...]