This is the website of Alex White, in Melbourne Australia, a campaigns and communications professional working in the trade union movement.

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Tag Archives: design

What union members want from their union’s communications

In my line of work, I hear a lot of opinion expressed as fact. A common one is that “union members don’t want our communications to look too corporate”, or “our members want a lot of detail, not a short summary”, or “our slogan should be ’screw the boss’ or something like that”. You get [...]

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Guest post over at Stronger Unions

Last November, I was asked to guest post over at Stronger Unions, about Creative Unions – a new project by Atosha McCaw and myself. The topic was the Creative Unions manifesto.
A point that I’d like to underline from my post is this one:
The thing that we noticed was that there was incredible variety in the [...]

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Featured on Wootheme’s Showcase

Very happy today to discover that Sub Rosa Magazine has been showcased at Woothemes.
I’m an enormous fan of Woothemes, and as I’ve said elsewhere, I not only think their theme designs are great, but their support service is awesome and as is the easy theme upgrades.
I had a great time customising the Wootheme Suit and [...]

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Northcote Dog Blog

This is an ongoing web project for a dog-owner who wanted a light-hearted website to show pictures of her dogs, as well as allow a blogging facility.
It uses Wordpress based on the free Woothemes Mainstream theme, and has had customisation.
I was responsible for every stage of this web project, from design, creating Twitter accounts, and [...]

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Six effective print communications tips for union campaigns

Unions have little hesitation in spending thousands of dollars, in some cases tens of thousands of dollars, on printed communications – leaflets, posters, newsletters, fact-sheets, stickers and so on.
At the start of a campaign, the first thing many union officials think is: “we need an A4 leaflet and a poster for this campaign”. Unfortunately, a [...]

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