Communicator | Online Strategist | Considered Opinions
Over at the Marketing Experiments blog, there is an interesting case-study of a A/B tested email marketing campaign that demonstrates that reducing the number of words in your email can lead to a significant increase in the number of “clickthroughs” (the people who answer your call to action). Brad Bortone makes the case that email [...]
“If this e-mail is received in error, notify the sender immediately.” “This e-mail does not create an attorney-client relationship.” “Any tax advice in this e-mail is not intended to be used for the purpose of avoiding penalties under the Internal Revenue Code.” Many firms—The Economist included—automatically append these sorts of disclaimers to every message sent [...]
Australia has had the SPAM Act since 2003. The Act is very clear: Under the Spam Act 2003 it is illegal to send, or cause to be sent, unsolicited commercial electronic messages. The Act covers email, instant messaging, SMS and MMS (text and image-based mobile phone messaging) of a commercial nature. It does not cover faxes, [...]
I am releasing my second free e-book for unions, this time focusing on using email for union campaigning. Introduction to Email Campainging for Unions This e-book looks at a widely used – and often misused – online campaigning tool: email. While some online campaigners have written the obituary for emails in this age of social [...]
So, you’ve signed up for MailChimp, got yourself a new email template design, and started to track emails… and found out that none of your members read it. Why? Here are six reasons why your latest email was rubbish. Perhaps the open-rate was below average, or no one clicked through to the links, or perhaps [...]
As membership based organisations, unions regularly send emails to their members. Most members accept – and even expect – regular email updates from their union. Despite this, unions should still respect the principles of good email etiquette when it comes to unsubscribing and permission-based sending. This is especially the case when your union is running [...]
Although email has been around for decades, it is still the cutting edge of campaigning and communication. Even in the age of social media, Twitter, Facebook, and iphone apps, email is by far the most used way that people use to send information – more than 94% of adults send or receive emails regularly, higher [...]
Facebook is a tremendous communications tool for unions – especially white-collar unions – and with only a small amount of technical know-how, it can also be super-charged for organising and campaigning. If you haven’t already, check my earlier articles about unions using Facebook: Best practice use of Facebook for unions and Using Facebook as an [...]
Most unions regularly use emails to communicate with members. This can be responding to emails sent by members, or as email bulletins and newsletters. Many unions do not, however, follow some of the basic email etiquette rules, and often make simple mistakes. Writing effective emails, whether it is a reply to a concerned member, or [...]
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