I am Alex White, a progressive campaign strategist, writer, social marketer and policy activist.
I was recently involved in a fast-paced advocacy campaign aimed at quickly raising the profile of a petition supporting people with a disability. The online campaign was spread quickly using social media and email marketing. I worked with several groups and was able to get some insights into email marketing standards for open rates and [...]
This post is the second part of two articles focused on how unions can improve union emailing campaigns. Email is the “killer app” for online campaigning, and it is important that unions get this element of their online campaigns right. Do: Use a third-party email system. Don’t: Try to manage your email lists yourself. Third-party [...]
Email is the “killer app” for online campaigning. It is quite simply the fastest, easiest and cheapest way to reach your supporters. More so than social media, email is the tool for communication and discussion. It is ubiquitous — almost every person with access to the Internet has an email address. Email campaigning can be [...]
Several years ago, when I first started to organise and manage email marketing campaigns to members of the union I worked for, I was a bit stumped. I was using an email marketing service (Mailchimp) which gave me a wide variety of segmentation options, to allow me to target the emails I was sending. Unfortunately, [...]
I’ve mentioned before the fantastic e-news “Tip of the Day” from the New Organizing Institute. Recently, they sent one out that I thought was worth sharing: how to harness the power of stories effectively for your emails. (Here’s the weblink to the NOI’s email.) The email highlights a report by M+R Labs about the art [...]