Email is an excellent way to easily and cheaply communicate with your members. A good union email should always include some kind of call to action – an “ask” for the recipient to do something, whether forwarding the email, visiting a website, donating money or registering an event. The best thing is that most union [...]
I just got a copy of the latest Campaign Monitor e-newsletter and was so impressed that I thought I’d comment on it, and some of the items that I think are worth checking out. Campaign Monitor are an email service provider – that is, they let you manage email campaigns to subscribers and provide analytics. [...]
Facebook is a tremendous communications tool for unions – especially white-collar unions – and with only a small amount of technical know-how, it can also be super-charged for organising and campaigning. If you haven’t already, check my earlier articles about unions using Facebook: Best practice use of Facebook for unions and Using Facebook as an [...]
The Massachusetts election has blown open the mainstream media’s infatuation with social networking tools, with headlines like “the iphone app that killed Coakley“. On the techblogs, there is also detailed examination of new tools that aided the winning Mass. Senate candidate Scott Brown. I am hardly immune to the temptation of writing about the exiting [...]
Most unions regularly use emails to communicate with members. This can be responding to emails sent by members, or as email bulletins and newsletters. Many unions do not, however, follow some of the basic email etiquette rules, and often make simple mistakes. Writing effective emails, whether it is a reply to a concerned member, or [...]
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