Communicator | Online Strategist | Considered Opinions
Over at Creative Unions is an interview I conducted with Paul Degenstein, the Chief Creative Officer of Canadian creative agency NOW Communications. NOW put together this fantastic video for the Manitoba’s Government Employees Union, entitled “Woke”. It does a fantastic job of creating a strong emotional connection with health professionals whose jobs rarely have a [...]
Possum Pollytics reports on the 2010 professional rankings for honesty, conducted by Roy Morgan. The rankings are part of a ten-year series and asks people to rank various professions on their “perceived levels of honesty and ethical standards”. The list is an interesting one in and of itself, but I’m particularly concerned about the ranking [...]
Every union communication challenge is unique – the circumstances, membership, employer, and so on are different every time. Having a framework to assist in messaging for diverse campaigns can make each campaign easier, and can help union communications anticipate what the employer (or opponent) may say. (George Lakoff called this “framing”.) The messaging quadrant The [...]
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