Communicator | Online Strategist | Considered Opinions
Have you heard of the Zero Moment of Truth? Perhaps you’ve heard of the First Moment of Truth (and the follow up, Second Moment of Truth)? The Zero Moment of Truth is a marketing concept coined by Google, as an evolution of the “First Moment of Truth” which occurs “at the store when a shopper [...]
Online advertising is essential for union and political campaigns – especially as they heat up or get closer to important milestones (e.g. calling of the election, a vote in parliament, a strike or election day itself). A case in point is the graph above. It shows the search traffic for 2010 – the number of [...]
This won’t be a major issue for most people, but Google once had a very valuable asset: Google News. Google News once aggregated 1000s of news stories from across the web and allowed users to customise “sections” according to their preference – even using news keyword searches. You could even decide how many stories would [...]
Something I just discovered (much to my annoyance) is that Google Analytics does not allow for easy (in fact, any) migration of account data from one account to another. Google Analytics is a very powerful tool for web masters to get information about their site, content and visitors. Every union website should use Google Analytics [...]
I subscribe to the Google Public Policy Blog and get updates every few days. Today, I got sent a story about a case in Italy where three Google executives have been prosecuted for a video of an autistic student being bullied at school. In late 2006, students at a school in Turin, Italy filmed and [...]
You don’t need to be a big national campaign to use the myriad suite of free online tools. With the analysis of the Brown victory in Massachusetts continuing, it is emerging that this state-level campaign made extensive use of Google Apps: But something else has Google reps particularly chuffed: how much the Brown campaign, they [...]
Google Documents is a free online service that provides word processing and spreadsheets that are stored online (in the “cloud”). Google Docs basically allows you to mimic Microsoft Word, Excel and Powerpoint. The main feature (in my view) is that it is online, so it can be accessed from any computer connected to the Internet, [...]
Macquarie University has announced that it will migrate its staff email accounts over to Gmail: About 14 Australian universities have already outsourced their student email to Gmail or Microsoft’s Live@edu service, but this week Macquarie became the first to migrate staff to the so-called cloud in a deal with Gmail. … However, the university was [...]
The British Conservatives are widely viewed as being on the cutting edge of online campaigning and “digital democracy”. It’s one of the benefits of being in opposition – you don’t have the infrastructure, institutions and culture that Governments have. Oppositions can think big, experiment and (this far out from an election) can afford minor failures. [...]
Via Crikey blog The Content Makers, and MEAA, comes some nifty search and news aggregation tips from Google. While intended for journalists (and called “Google School”), the site also has tools and tips for union officials that need to monitor the news. I especially recommend setting up a customised Google News page, and checking out [...]
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