Tag Archives: Google

Four screens to victory [Infographic]

Google’s four screens

Elections traditionally have been largely won by which side can afford the most mass advertising. For decades, television has been the most crucial place to advertise — in the US, it’s been up to $125 million combined. In the UK, the 2010 election was “upset” by the television debates (there were televised debates for the [...]

The Zero Moment of Truth for unions

The Zero Moment of Truth for unions

Have you heard of the Zero Moment of Truth? Perhaps you’ve heard of the First Moment of Truth (and the follow up, Second Moment of Truth)? The Zero Moment of Truth is a marketing concept coined by Google, as an evolution of the “First Moment of Truth” which occurs “at the store when a shopper [...]

Google News has destroyed a valuable asset

This won’t be a major issue for most people, but Google once had a very valuable asset: Google News. Google News once aggregated 1000s of news stories from across the web and allowed users to customise “sections” according to their preference – even using news keyword searches. You could even decide how many stories would [...]

Google Analytics tip for union webmasters

Something I just discovered (much to my annoyance) is that Google Analytics does not allow for easy (in fact, any) migration of account data from one account to another. Google Analytics is a very powerful tool for web masters to get information about their site, content and visitors. Every union website should use Google Analytics [...]