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Like many of my readers, I am concerned at the turn the public debate has taken on carbon pricing – lead principally by climate-denier Tony Abbott, rent-seeking big polluters and an ignorant and conflict-obsessed media pack. There are already hundreds of good quality guides to climate messaging (and little of the advice in them is [...]
Nora Ephron, an American director and journalist, describes her early journalism professor setting an assignment for the class. He asked them to write a lead for their student paper. The lead is the first sentence in a news article – it captures the attention of the reader and sums up the focus of the story. [...]
The climate denialists in the Coalition has a simple message about the carbon price: It’s a tax. Taxes raise prices. Prices on electricity, fuel and other things therefore will go up. What about the alternative? The problem for progressives is that our arguments are nuanced. We don’t necessarily see the world in Manichean absolutes, black [...]
Over at Climate Progress – probably the best climate focused blog out there – Joe discusses a recent move to rename those who advocate swift, decisive action on climate change as “climate hawks”. “It’s time to be patriotic about something other than war.” John Edwards. The term was coined by Dave Roberts from @grist and [...]
We’re only a few days into the election campaign and I must confess that I’ve had discussions about the quality of the parties’ election campaign. The amateur-hour ads of the Liberals contrasts nicely with the recycled “make Melbourne history” Greens message (drowning out other candidates). Meanwhile, Labor HQ has decided inexplicably to make John Brumby [...]
Every union communication challenge is unique – the circumstances, membership, employer, and so on are different every time. Having a framework to assist in messaging for diverse campaigns can make each campaign easier, and can help union communications anticipate what the employer (or opponent) may say. (George Lakoff called this “framing”.) The messaging quadrant The [...]
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