Communicator | Online Strategist | Considered Opinions
I’ve helped a few groups with setting up their websites over the last year or two – and set up many more for work. These have mostly been for specific campaigns or highly focused purposes – campaign sites. Recently, I’ve had reason to reflect on a common challenge that I face when talking about websites [...]
Museums face a profound challenge – explaining potentially very complicated exhibits to diverse audiences that are both accessible and accurate. There is a growing field of study focusing on how to make exhibit labels as effectively as possible without “dumbing down” the information. Recently I read an interesting article by Jennifer Blunden – Dumbing down [...]
Every union communication challenge is unique – the circumstances, membership, employer, and so on are different every time. Having a framework to assist in messaging for diverse campaigns can make each campaign easier, and can help union communications anticipate what the employer (or opponent) may say. (George Lakoff called this “framing”.) The messaging quadrant The [...]
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