I am Alex White, a progressive campaign strategist, writer, social marketer and policy activist.
Below I have published my latest article from my new Guardian UK column, Southern Crossroads. You can read the article over at The Guardian. Since the disappointment of Copenhagen in 2009, Australia has witnessed a concerted scare campaign against action on global warming. The scare campaign has been led by senior commentators in (Murdoch owned) News Limited [...]
Opinion polls in Australia, like in the USA and England, exercise a powerful influence upon our elected leaders and the media. The weekly and fortnightly polls shape the media landscape, as journalists breathlessly report on the horse-race: are they up this week or down? And there’s no doubt that consistently poor opinion polls have been [...]
Read any number of journalist or blogger commentaries over the last several years and you will have seen the infiltration of marketing terms like “brand”, “positioning”, public relations, image management and more. Obama is the most recognisable example of this “political brand” phenomenon, but we’ve seen it elsewhere: New Labour under Tony Blair (Gordon Brown [...]
Here’s my article at The Guardian Environment, about what Australian climate groups face and what environment groups can learn from the “Say Yes” campaign and the “No KXL” / “No Tar Sands” campaign In Australia, decades of hard-fought conservation gains are at risk of being wiped out after 14 September. That’s when the incumbent Labor government [...]
This weekend, two Federal Ministers, Chris Evans and Nicola Roxon, announced their resignation from politics. While pundits will write hundreds of column inches about the significance of these resignations and what it means for an election over seven months away, there are some immediate consequences for campaigning organisations. In the US, when Hillary Clinton resigned [...]