This is the website of Alex White, in Melbourne Australia, a campaigns and communications professional working in the trade union movement.

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Tag Archives: negative ads
The 80s were great.

Not an April Fools Joke: Don’t take us back

by admin on 06. Apr, 2010 in Blog, Elections

April Fools Day 2010 brought us one of the best fake political campaigns of the decade, with the “Vote Labour. Or Else.” slogan. Now, with the British election starting today (with the poll on May 6), let’s look at the British Labour Party’s actual campaign. British Labour is doing a lot of good things with [...]

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Negative campaiging works

by admin on 01. Nov, 2008 in Blog, Opinion

Negative campaigning works. Negative ads are also generally are more ‘honest’ than positive ads – they generally reference their sources. They are more likely to energise supporters into taking action – even Obama’s campaigning to potential volunteers use the scare-tactics of Rove, Cheney, Bush and ‘more of the same’. It especially works when you are [...]

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