Negative campaigning works.
Negative ads are also generally are more ‘honest’ than positive ads – they generally reference their sources. They are more likely to energise supporters into taking action – even Obama’s campaigning to potential volunteers use the scare-tactics of Rove, Cheney, Bush and ‘more of the same’.
It especially works when you are behind in [...]
Tag Archives: negative ads
Negative campaiging works
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Alexander White: It's true - I think a lot of people give up bl...
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