Communicator | Online Strategist | Considered Opinions
April Fools Day 2010 brought us one of the best fake political campaigns of the decade, with the “Vote Labour. Or Else.” slogan. Now, with the British election starting today (with the poll on May 6), let’s look at the British Labour Party’s actual campaign. British Labour is doing a lot of good things with [...]
Every union communication challenge is unique – the circumstances, membership, employer, and so on are different every time. Having a framework to assist in messaging for diverse campaigns can make each campaign easier, and can help union communications anticipate what the employer (or opponent) may say. (George Lakoff called this “framing”.) The messaging quadrant The [...]
Negative campaigning works. Negative ads are also generally are more ‘honest’ than positive ads – they generally reference their sources. They are more likely to energise supporters into taking action – even Obama’s campaigning to potential volunteers use the scare-tactics of Rove, Cheney, Bush and ‘more of the same’. It especially works when you are [...]
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