Communicator | Online Strategist | Considered Opinions
I’ve helped a few groups with setting up their websites over the last year or two – and set up many more for work. These have mostly been for specific campaigns or highly focused purposes – campaign sites. Recently, I’ve had reason to reflect on a common challenge that I face when talking about websites [...]
Imagine a parallel universe where the Great Crash of 2008 was followed by a Tea Party of a very different kind. Enraged citizens gather in every city, week after week—to demand the government finally regulate the behavior of corporations and the superrich, and force them to start paying taxes. The protesters shut down the shops [...]
Micah White (no relation) in The Guardian has a provocative article that makes the case that online activism (“clicktivism” or “slacktivism”) is ruining left-wing activism because of an obsession with “opens, clicks, actions, sign-ups, unsubscribes, bounces and referrals”. Gone is faith in the power of ideas, or the poetry of deeds, to enact social change. [...]
Calls to action should be the life-blood of your union’s campaign website (and indeed, your main union website). Whether you want the visitor to join your union, send an email, donate to a strike fund or subscribe to your union newsletter, your website should be geared around encouraging visitors to your site to do something. [...]
Campaign websites are different to most union websites. They have a specific, narrow purpose, which is to immediately inform the visitor to the site about the main issues of the campaign and then spur them to take an action. Complexity comes when you break down what campaign action you want visitors to take – for [...]
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