I am Alex White, a progressive campaign strategist, writer, social marketer and policy activist.
The Californian-based Alliance for Climate Education has a fantastic story about how it used its data to measure who amongst its supporters were turning into activists and leaders. I think it’s a really good example of how progressive non-profit organisations can use their CRM to achieve their mission (they’ve reached over 1 million students) and [...]
This weekend, two Federal Ministers, Chris Evans and Nicola Roxon, announced their resignation from politics. While pundits will write hundreds of column inches about the significance of these resignations and what it means for an election over seven months away, there are some immediate consequences for campaigning organisations. In the US, when Hillary Clinton resigned [...]
I was recently involved in a fast-paced advocacy campaign aimed at quickly raising the profile of a petition supporting people with a disability. The online campaign was spread quickly using social media and email marketing. I worked with several groups and was able to get some insights into email marketing standards for open rates and [...]
Australia is experiencing record low levels of traditional political engagement, as evidenced by continuing low turn out at polling booths. Membership organisations have crashing levels of members, and even large activist organisations like Amnesty, Greenpeace and Get Up would be happy to have “click through” rates in the high teens. With clicktivism and apathy on [...]
If you haven’t heard, Nation Builder is an online content management system, donation platform and volunteer admin system all rolled into one. It has grown rapidly, due to its focus on serving political, advocacy and non-profit campaigns. Several unions in Australia (particularly in QLD) have started to use it for campaign sites. Two days ago, [...]