Communicator | Online Strategist | Considered Opinions
I write a lot about good campaign websites and landing pages, and I get often get asked for examples of what I mean. This post is a showcase of four of the best union campaign websites out there at the moment. One is a campaign that I had direct involvement in, while the others encapsulate [...]
I am releasing my third free e-book, which compiles my articles on campaign websites, online design and effective Internet campaigining. This e-book, Online Campaigning: A primer for unions shows you how to get the most from Web-based communication and campaings for your union. By campaigning online, you can speak directly to your members, supporters and [...]
Today, Create Jobs for USA was launched by Starbucks and the Opportunity Finance Network – aimed at attracting donations from the general public to fund job creation programs run by OFN. Whatever your views about US-style philanthropy programs run by large corporations, their JobsforUSA website is an almost pitch-perfect example of a campaign landing page. 1. [...]
Over at the Marketing Experiments blog, there is an interesting case-study of a A/B tested email marketing campaign that demonstrates that reducing the number of words in your email can lead to a significant increase in the number of “clickthroughs” (the people who answer your call to action). Brad Bortone makes the case that email [...]
I’ve helped a few groups with setting up their websites over the last year or two – and set up many more for work. These have mostly been for specific campaigns or highly focused purposes – campaign sites. Recently, I’ve had reason to reflect on a common challenge that I face when talking about websites [...]
Australia has had the SPAM Act since 2003. The Act is very clear: Under the Spam Act 2003 it is illegal to send, or cause to be sent, unsolicited commercial electronic messages. The Act covers email, instant messaging, SMS and MMS (text and image-based mobile phone messaging) of a commercial nature. It does not cover faxes, [...]
I am releasing my second free e-book for unions, this time focusing on using email for union campaigning. Introduction to Email Campainging for Unions This e-book looks at a widely used – and often misused – online campaigning tool: email. While some online campaigners have written the obituary for emails in this age of social [...]
I must confess that I know next to nothing about Iceland – I certainly never thought of it as an example of best practice social media campaigning – but after stumbling across this amazing campaign, I’m almost convinced that I should buy a plane ticket and visit its “forbidding interior” for myself. The “Iceland Wants [...]
Calls to action should be the life-blood of your union’s campaign website (and indeed, your main union website). Whether you want the visitor to join your union, send an email, donate to a strike fund or subscribe to your union newsletter, your website should be geared around encouraging visitors to your site to do something. [...]
It is a bad idea for your union campaign to use a free website service like Blogspot, WordPress or Typepad, for four reasons. Unfortunately, I see a lot of union campaign websites using WordPress.com or Blogspot.com websites for small campaigns (and not just unions, but other non-profits, like environment groups). Firstly, the website doesn’t belong [...]
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