I am Alex White, a progressive campaign strategist, writer, social marketer and policy activist.
Earlier in November, I was interviewed by Jackie Hanafie from Probono Australia (a non-profit news site) about the increasing prominence of online petitions. The campaigning tactic of petitioning is as old as time, but with the increase of digital technologies, the last five years have seen the introduction of a number of major web initiatives [...]
Tonight I was honoured to give a guest lecturer at the Labor Guild School of Management in Boston, Massachusetts about the role of social media for unions. I’ve written a fair few blog posts (and an e-book) about how unions, political parties and causes can use social media for identifying, activating and motivating activists, delegates and [...]
Australia is experiencing record low levels of traditional political engagement, as evidenced by continuing low turn out at polling booths. Membership organisations have crashing levels of members, and even large activist organisations like Amnesty, Greenpeace and Get Up would be happy to have “click through” rates in the high teens. With clicktivism and apathy on [...]
I am a strong advocate of high-quality, professional communications for unions — which means getting professional writers and designers. This belief was the basis of my motivation to co-found Creative Unions. A lot of unions, particularly the smaller ones, think that they can leave the writing up to industrial officers and the design up to [...]
Microsites and landing pages should be a significant part of your online campaign toolkit. Critical to the success of any online campaign is the “conversion rate” — which is simply the percentage of people who visit your website from whatever source (pay-per-click ads, email, search engines, etc) and take a measurable action. The action is [...]