Calls to action should be the life-blood of your union’s campaign website (and indeed, your main union website). Whether you want the visitor to join your union, send an email, donate to a strike fund or subscribe to your union newsletter, your website should be geared around encouraging visitors to your site to do something. [...]
It is a bad idea for your union campaign to use a free website service like Blogspot, WordPress or Typepad, for four reasons. Unfortunately, I see a lot of union campaign websites using WordPress.com or Blogspot.com websites for small campaigns (and not just unions, but other non-profits, like environment groups). Firstly, the website doesn’t belong [...]
Campaign websites are different to most union websites. They have a specific, narrow purpose, which is to immediately inform the visitor to the site about the main issues of the campaign and then spur them to take an action. Complexity comes when you break down what campaign action you want visitors to take – for [...]
It’s the nature of politics. Things leapfrog. – Ed Gillespie, GOP strategist and former RNC chair My last post discussed how the US conservatives have taken a leaf from the Left in their online community building and activism development. I’ve also written how opposition parties are often very innovative compared to the party in Government. [...]
Increasingly, unions in Australia and elsewhere are creating specific, separate websites for important campaigns. This is a good development, as it gives the union far more flexibility to create unique websites directly targeted for the campaign, rather than shoehorning the campaign into the existing (often outdated) main union website. However, many unions don’t get some [...]
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