Tag Archives | online crisis management

The Qantas lockout and social media #fail

I was asked over the weekend to comment on the use of social media by Qantas, who on Saturday announced that they would lock out their workforce and ground their entire fleet. It is now clear that this was an attempt by CEO Alan Joyce and Chairman Leigh Clifford to bully their workforce during collective [...]

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Seven online campaigning activities you should already be doing

In Australia, most elections take place during the normal, general election period. The accepted wisdom is that local campaigns make up, at most, 3 percent of a candidate’s primary vote. The rest comes from the central campaign from party head office: television ads, the leader’s personal appeal, the party’s policies and so on. There are [...]

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