Communicator | Online Strategist | Considered Opinions
The last Essential Report asked about people’s satisfaction with the media reporting on the election. The results are not good news for mainstream media outlets, or the journalists who covered the election. I would say that most consumers of media are not overly concerned at the biases of the person creating the media. In most [...]
I recently had a debate with a friend about new media versus old media. One of the points I made was that journalists at major newspapers and TV stations are just as likely as PR spin doctors and politicians to be pushing a line. Furthermore, I argued that journalists “beat up” stories to get copy [...]
Unions have little hesitation in spending thousands of dollars, in some cases tens of thousands of dollars, on printed communications – leaflets, posters, newsletters, fact-sheets, stickers and so on. At the start of a campaign, the first thing many union officials think is: “we need an A4 leaflet and a poster for this campaign”. Unfortunately, [...]
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