Communicator | Online Strategist | Considered Opinions
If you haven’t heard about Mitt Romney’s $10,000 bet, chances are you weren’t on Twitter during the Iowa GOP Candidates Debate on 10 December and the days following. Mitt’s bet is a good example of how social media is changing political news reporting. Since the dawn of time, political reports have listened hard for good [...]
More and more unions are starting up Facebook and Twitter accounts, but the fact is that your union’s website is much more important than all your social media combined. In Australia, there are more people using social media than ever, but when it comes to actually interacting with your union in a meaningful way (such [...]
Why has your union joined the social media world? Some unions may be there because of the motivations of a single person — the secretary, or an eager organiser or communications officer. They join because they feel they must. Some unions may be there to broadcast their activities – they don’t want a conversation, just [...]
At the end of September, Facebook announced massive changes to pages, profiles and its “social graph”. For union communicators just getting the hang of setting up a Facebook page for their union or their campaign, what do these changes mean? Thankfully, Wildfire, a social media marketing company, has produced a good summary of the changes [...]
Today, Create Jobs for USA was launched by Starbucks and the Opportunity Finance Network – aimed at attracting donations from the general public to fund job creation programs run by OFN. Whatever your views about US-style philanthropy programs run by large corporations, their JobsforUSA website is an almost pitch-perfect example of a campaign landing page. 1. [...]
Tip: if you looked at the photo on this article before starting to read the text, then you’re like 90% of voters. If you’re not sure why this matters, you’re like most political commentators and pundits. There is a large amount of research about how voters (and readers in general) consume media. But, by and [...]
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