I am Alex White, a progressive campaign strategist, writer, social marketer and policy activist.
Social media is a powerful tool for unions to communicate with their members and potential members, but it is no magic bullet and won’t automatically cause union messages to “go viral” or see a large upsurge in new members. With Facebook’s user population now exceeding one billion people, most unions are establishing a Facebook page [...]
I wrote an article for Challenge Magazine which is reproduced below. Voter interest in political parties is at all-time lows (just look at the dismal decline in the number of people donating to Labor). But engagement in politics is steady or increasing – it’s just most people are engaging outside of party politics, just as [...]
Occasionally I get requests asking for help or advice on social media policies for unions. Most of these are specifically how unions can manage social media use by paid officials of the union to reduce risk. With many unions in constant industrial conflict environments with hostile employers or political groups eager to exploit any lapses [...]
I love this social media infographic. An important take away is that social media is not just used by “young people” anymore — in fact, older demographics are the fastest growing users of networks like Facebook. Use of social media is now the biggest way that we spend time online, beating email, online gaming and [...]
Social media is a fast-expanding landscape. New sites and tools are popping up each week, and more and more people are using social network sites than ever. Social networking is now the most popular online activity and is growing in every country on earth. Over 1.2 billion people can now access social networks — that’s [...]