This is the website of Alex White, in Melbourne Australia, a campaigns and communications professional working in the trade union movement.

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Tag Archives: social media

Young people don’t blog

by Alex on 08. Feb, 2010 in Blog, Opinion, Technology

For my Project 52 post, I thought I’d comment about a recent Pew report has come to my attention via DownloadSquad that says that young people are blogging less:
Pew Internet released a report yesterday called Social Media and Young Adults that shows teen blogging down by 50% over the past four years, even as blogging [...]

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Seven online campaigning activities you should already be doing

by Alex on 01. Feb, 2010 in Blog, Campaigning, Elections, Technology

In Australia, most elections take place during the normal, general election period. The accepted wisdom is that local campaigns make up, at most, 3 percent of a candidate’s primary vote. The rest comes from the central campaign from party head office: television ads, the leader’s personal appeal, the party’s policies and so on.
There are some [...]

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We Are Social opens up their analytics

by Alex on 29. Jan, 2010 in Blog, Technology

If you are a social networking junkie then you should make the time to read an enlightening post by We Are Social – a leading UK social media agency – which opens up their site metrics for 2009.
Their article is a very insightful addendum to my post from the other day about email being a [...]

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Email is the “killer app” for online campaigning

by Alex on 22. Jan, 2010 in Blog, Campaigning, Technology

The Massachusetts election has blown open the mainstream media’s infatuation with social networking tools, with headlines like “the iphone app that killed Coakley“. On the techblogs, there is also detailed examination of new tools that aided the winning Mass. Senate candidate Scott Brown. I am hardly immune to the temptation of writing about the exiting [...]

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Guest post over at Stronger Unions

by Alex on 13. Jan, 2010 in Blog, Campaigning

Last November, I was asked to guest post over at Stronger Unions, about Creative Unions – a new project by Atosha McCaw and myself. The topic was the Creative Unions manifesto.
A point that I’d like to underline from my post is this one:
The thing that we noticed was that there was incredible variety in the [...]

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