This is the website of Alex White, in Melbourne Australia, a campaigns and communications professional working in the trade union movement.

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Tag Archives: social media

Communicate, don’t sell

by admin on 16. Nov, 2009 in Blog, Campaigning

An interesting article from our friends across the ditch, about how to use social networking tools. Don’t act like a salesperson. Interact with your potential members/customers/voters in order to build a relationship with them. Andrea Mitchell writes: Obama’s campaign sure got it right through social media. As Obama adviser Scott Goodstein said: “Some people only [...]

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Best practice use of Facebook for unions

by admin on 22. Oct, 2009 in Blog, Campaigning

Many unions now have a presence on Facebook. However, I am aware of only a few unions that make full use of Facebook’s many tools. 1. Use Fan Pages, not groups When Facebook first got started, it didn’t have Pages. Instead, users created groups, which allowed people to join, and for administrators to “email” members. [...]

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Interesting use of Twitter in elections

by admin on 17. Sep, 2009 in Blog, Elections, Opinion

Via Joe Trippi, the site Tech President reports that the New York City Democratic Primary made heavy and (in some cases) innovative uses of Twitter. Joe asked in his tweet whether Twitter will be used to predict the outcomes of elections and primaries. For example, the initial winner of the NYC primary, Bill DiBlasio, had [...]

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Three more Twitter tips for trade unions

by admin on 30. Aug, 2009 in Blog, Campaigning

As Twitter has grown larger and faster, more and more unions are starting Twitter accounts. On the one hand, this is a good sign. Unions should exploit social media and tools such as Twitter. On the other hand, many unions are not following the basic rules of social media, or are not following Twitter etiquette. [...]

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Why unions should embrace social media

by admin on 24. Aug, 2009 in Blog, Campaigning, Opinion

The new social media is a very powerful thing. It allows unions to have intimate, personal conversations with hundreds, if not thousands of members, potential members and supporters. No longer are unions reliant on the old forms of media (news papers, television, radio), or on face-to-face conversations between organisers and workers. Social media allows for [...]

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