Communicator | Online Strategist | Considered Opinions
The Dragonfly Effect should be on the bookshelf of every union communications officer. It is a short primer on how to use social media to achieve positive social change written by Stanford Graduate School of Business lecturers Jennifer Aaker and Andy Smith. The “effect” is based on the four “wings” of the dragon-fly – an [...]
After setting up your Facebook page, your Twitter account, your MailChimp (or Campaign Advantage) account and your campaign website, what next? Knowing whether your online campaigning and social media efforts are succeeding is important for any organisation, no more so than unions, who need to ensure that scarce resources are put to best effect. (You’ve [...]
Research conducted by Swinburne Universityprofessor Dr Rajesh Vasa and internet firm MailGuard into social media habits of 50,000 workers has revealed that the average worker spends between 30 to 60 minutes online for personal reasons each day. While other studies have drawn on consumer data and qualitative research, this is the first to scrutinise individual [...]
The “Commitment and Consistency Principle” is what psychologists have termed the desire in people to keep their thoughts consistent with their actions. Once a person has behaved in a certain way, they start to adjust their thoughts to be consistent with their behaviour. In the 2004 US election, the Bush-Cheney campaign used this principle to [...]
Clay Shirky, a Professor of New Media at New York University, has penned a fascinating article in the Foreign Affairs magazine about the political power of social media and its role in facilitating political change. This article is exceptionally interesting for anyone interested in the role of social media in the real world, and Prof. [...]
So, you’ve downloaded my free e-book on Social Media for Unions, read my tips on how unions can use Facebook… what, you want more? Ok. You asked for it. Here are four more tips on using Facebook for union organising and communication that you can’t afford to ignore when you set up your union’s Faebook [...]
Recently, I came across a fascinating article written for the Australian Journal of Political Science called “Digital Dialogue? Australian Politicians’ use of the Social Network Tool Twitter“, by Will Grant, Brenda Moon and Janie Busby Grant. The article looked at the different ways that politicians are using Twitter in the real world, and the most [...]
I must confess that I know next to nothing about Iceland – I certainly never thought of it as an example of best practice social media campaigning – but after stumbling across this amazing campaign, I’m almost convinced that I should buy a plane ticket and visit its “forbidding interior” for myself. The “Iceland Wants [...]
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Three “do’s” and “don’t's” of dealing with critical comments
How do you respond to a negative comment in an online community, on your union’s web page, or your union’s Facebook page, or sent to your union’s Twitter account? Should you shut them down? Delete them? Edit them? Ban the commenter? Fight them? Ignore them? There is no one-size fits all approach to dealing with [...]