This is the website of Alex White, in Melbourne Australia, a campaigns and communications professional working in the trade union movement.

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Tag Archives: social networking

Unions and Twitter

by Alex on 23. Feb, 2010 in Blog, Opinion, Technology

The open, conversational nature of social networking offers the perfect elixir to turn this around.
Check out my first Media140 blog post, discussing how union leaders can promote themselves, their unions and their activities socially using Twitter.

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Young people don’t blog

by Alex on 08. Feb, 2010 in Blog, Opinion, Technology

For my Project 52 post, I thought I’d comment about a recent Pew report has come to my attention via DownloadSquad that says that young people are blogging less:
Pew Internet released a report yesterday called Social Media and Young Adults that shows teen blogging down by 50% over the past four years, even as blogging [...]

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Seven online campaigning activities you should already be doing

by Alex on 01. Feb, 2010 in Blog, Campaigning, Elections, Technology

In Australia, most elections take place during the normal, general election period. The accepted wisdom is that local campaigns make up, at most, 3 percent of a candidate’s primary vote. The rest comes from the central campaign from party head office: television ads, the leader’s personal appeal, the party’s policies and so on.
There are some [...]

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We Are Social opens up their analytics

by Alex on 29. Jan, 2010 in Blog, Technology

If you are a social networking junkie then you should make the time to read an enlightening post by We Are Social – a leading UK social media agency – which opens up their site metrics for 2009.
Their article is a very insightful addendum to my post from the other day about email being a [...]

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Use your union’s Facebook page to build your email list

by Alex on 28. Jan, 2010 in Blog, Campaigning, Technology

Facebook is a tremendous communications tool for unions – especially white-collar unions – and with only a small amount of technical know-how, it can also be super-charged for organising and campaigning.
If you haven’t already, check my earlier articles about unions using Facebook: Best practice use of Facebook for unions and Using Facebook as an organising [...]

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