I am Alex White, a progressive campaign strategist, social marketer and policy activist.
Tonight I was honoured to give a guest lecturer at the Labor Guild School of Management in Boston, Massachusetts about the role of social media for unions. I’ve written a fair few blog posts (and an e-book) about how unions, political parties and causes can use social media for identifying, activating and motivating activists, delegates and [...]
Social media is a fast-expanding landscape. New sites and tools are popping up each week, and more and more people are using social network sites than ever. Social networking is now the most popular online activity and is growing in every country on earth. Over 1.2 billion people can now access social networks — that’s [...]
Your union’s website should be at the centre of your digital strategy. A good website will help bring together the many disparate elements of your online campaigning and provides the bridge between the various social media networks your union may be active on. There’s no doubt unions should be active on social media. Over eighty [...]
If you manage your union’s Facebook page, you’ve no doubt noticed that Facebook pages have looked a bit different from 30 March. This is because there’s now a new type of Facebook page layout, called “Timeline”. It’s a major change to how Facebook works for organisations, and if you’re not making the best use of [...]
Getting your page’s updates in the newsfeeds of your fans and supporters on Facebook is the key to making the most of this powerful social media platform (and of course, your union has a social media strategy, right?). On this feed, “you can see different comments, status changes, tags, likes, videos, photos, and links, which [...]