Communicator | Online Strategist | Considered Opinions
Pew Internet released another interesting report last year about Twitter usage. It only focuses on the USA, but I imagine that usage demographics and other statistics are fairly consistent across the West, including Australia. This is the first Pew report that has focused on Twitter alone, rather than lumping it in with other “similar services”. [...]
Pew Internet has some interesting new data on Internet usage by age demographic, and the take-away is that more “older” people are using Facebook. According to the report, Internet users over the age of 74 joined social networking sites at a faster rate than any other age group this year. Since 2008, in fact, social [...]
Email is an excellent way to easily and cheaply communicate with your members. A good union email should always include some kind of call to action – an “ask” for the recipient to do something, whether forwarding the email, visiting a website, donating money or registering an event. The best thing is that most union [...]
I have released my first free e-book on Social Media for Unions. Social Media for Unions Like any endeavour, using social media effectively requires practice, trial-and-error, and some good advice. That’s where this e-book comes in. I’ve put together some of the most popular and useful articles from my website into a single resource for [...]
A quick search of Facebook reveals that Tony Abbott has a massive presence on Facebook. Tens of thousands of people are fans. Unfortunately, most of those people aren’t fans of Tony’s, but of sanitary napkins or of leaving the country if he’s elected. The biggest fan page for Tony Abbott is “Friends don’t let friends [...]
Yes We Did: An inside look at how social media built the Obama brand Over Xmas, I purchased and read “Yes We Did: An inside look at how social media built the Obama brand“, by Rahaf Harfoush, a volunteer new media campaigner on the Obama 2008 election campaign. This 185 page book promises to give [...]
Twitter has launched a new feature, called @Anywhere, for websites to integrate elements of Twitter onto their websites. This allows you to use your Twitter login to join or log into their website, as well as add Twitter-style popups over names that are Twitter accounts (such as @alexanderwhite, @UKLabour, or @climateprogress). This means you can [...]
Most political candidates are on Twitter and Facebook – using these social media tools to reach out to younger voters, and instantly communicate with supporters, the public and the media. I’ve written previously about how political candidates can use social networking tools like Twitter and Facebook, Google Apps and how campaigns have made use of [...]
For my Project 52 post, I thought I’d comment about a recent Pew report has come to my attention via DownloadSquad that says that young people are blogging less: Pew Internet released a report yesterday called Social Media and Young Adults that shows teen blogging down by 50% over the past four years, even as [...]
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