I am Alex White, a progressive campaign strategist, writer, social marketer and policy activist.
I love this social media infographic. An important take away is that social media is not just used by “young people” anymore — in fact, older demographics are the fastest growing users of networks like Facebook. Use of social media is now the biggest way that we spend time online, beating email, online gaming and [...]
A few unions have contacted me recently about convincing their leaderships to engage with online campaigning and social media. This infographic is a useful tool for those unions and union communicators considering whether it’s worth it to invest in online campaigning, especially when it may seem unproven or niche. As this infographic shows: Over 30% [...]
No doubt you, like me, read lots of blogs that have lists of “10 best ways to use social media” or “top Twitter tips” and so on. I’m as guilty of this as anyone. And you’d think with the enormous number of blogs, resources and top-ten articles out there, no union in Australia would not [...]
These are my notes for the Skype presentation that I gave this evening to the UNI Global Union Communicator Conference. I was asked to talk about “top social media tips for unions”. Top Social Media Tips for Unions Basis of my views are the Creative Unions manifesto. For too long, unions have been slow in [...]
The whole point of a Facebook page is to get traffic to it so you can spread your message and engage others in spreading it for you. A Facebook page with no fans isn’t really going to achieve your union’s online campaigning goals – just like a campaign website with no visitors isn’t likely to [...]