You are here: Home > social networks
Tag Archives | social networks

Microblogging: Jumping on the bandwagon

By on January 12, 2010 in Blog, Campaigning

A lot of people are starting to talk about microblogging – a short form of blogging. The most successful and well-known microblogging platform is, of course, Twitter. However, there are several others, such as Tumblr, Pownce and Posterous. Microblogging is a kind of social networking, as it focuses on sharing, networking and communities. Eric Lee [...]

Read full story • Comments { 9 }
Innovating from Opposition

Innovating from Opposition

By on January 6, 2010 in Blog, Campaigning, Elections

The British Conservatives are widely viewed as being on the cutting edge of online campaigning and “digital democracy”. It’s one of the benefits of being in opposition – you don’t have the infrastructure, institutions and culture that Governments have. Oppositions can think big, experiment and (this far out from an election) can afford minor failures. [...]

Read full story • Comments { 0 }
socialmedia

Going local – social networking for politicians

By on December 2, 2009 in Blog, Campaigning, Elections

While there’s a million and one articles on the internet about how Obama built his success on social networks. There are fewer articles about how local candidates’ campaigns used social networking to promote their candidacy. I’ve previously written about one instance of a local campaign – the governor race in Virginia – using text message [...]

Read full story • Comments { 1 }

Four pillars of social networking

By on November 30, 2009 in Blog, Campaigning

I often get asked by friends, colleagues and acquaintances about why x, y, or z social networking tool is useful. (The question is alternatively phrased to ask me to justify why social networking is not just a waste of time.) I think many people of a certain age (even Generation X) find it very difficult [...]

Read full story • Comments { 4 }

Social media and the vulnerability of "old politics"

By on November 28, 2009 in Blog, Opinion, Politics

The big difference between the current Liberal Party leadership tensions, and previous ones, is the role that social media such as Twitter and blogs, and “live updates” from SMS, are playing. Journalists in the Canberra press gallery are getting updates from Liberal MPs from inside party room meetings. The updates are “live” – that is, [...]

Read full story • Comments { 0 }

Communicate, don’t sell

By on November 16, 2009 in Blog, Campaigning

An interesting article from our friends across the ditch, about how to use social networking tools. Don’t act like a salesperson. Interact with your potential members/customers/voters in order to build a relationship with them. Andrea Mitchell writes: Obama’s campaign sure got it right through social media. As Obama adviser Scott Goodstein said: “Some people only [...]

Read full story • Comments { 0 }
seiu-facebook

Best practice use of Facebook for unions

By on October 22, 2009 in Blog, Campaigning

Many unions now have a presence on Facebook. However, I am aware of only a few unions that make full use of Facebook’s many tools. 1. Use Fan Pages, not groups When Facebook first got started, it didn’t have Pages. Instead, users created groups, which allowed people to join, and for administrators to “email” members. [...]

Read full story • Comments { 7 }

Interesting use of Twitter in elections

By on September 17, 2009 in Blog, Elections, Opinion

Via Joe Trippi, the site Tech President reports that the New York City Democratic Primary made heavy and (in some cases) innovative uses of Twitter. Joe asked in his tweet whether Twitter will be used to predict the outcomes of elections and primaries. For example, the initial winner of the NYC primary, Bill DiBlasio, had [...]

Read full story • Comments { 0 }

Three more Twitter tips for trade unions

By on August 30, 2009 in Blog, Campaigning

As Twitter has grown larger and faster, more and more unions are starting Twitter accounts. On the one hand, this is a good sign. Unions should exploit social media and tools such as Twitter. On the other hand, many unions are not following the basic rules of social media, or are not following Twitter etiquette. [...]

Read full story • Comments { 11 }

A creative manifesto

By on August 25, 2009 in Blog, Opinion

Every good cause has a manifesto these days. Here’s the Creative Unions manifesto – the new social venture started by Atosha and myself to promote powerful union design and communications. Check it out. Let us know what you think. Send us a tweet @creativeunions or visit our Creative Unions Facebook page.

Read full story • Comments { 0 }

Joe Trippi on Online Campaigning

By on March 2, 2009 in Blog, Campaigning

Joe Trippi is widely regarded as the “inventor of online campaigning”. As campaign manager for Howard Dean, and author of “The Revolution Will Not Be Televised“, he is visiting Australia and was at Melbourne University tonight. His talk, about the importance of social networks and interactive campaignings, especially during US Presidential elections, focused on the [...]

Read full story • Comments { 0 }