I am Alex White, a progressive campaign strategist, writer, social marketer and policy activist.
Most political candidates are on Twitter and Facebook – using these social media tools to reach out to younger voters, and instantly communicate with supporters, the public and the media. I’ve written previously about how political candidates can use social networking tools like Twitter and Facebook, Google Apps and how campaigns have made use of [...]
For my Project 52 post, I thought I’d comment about a recent Pew report has come to my attention via DownloadSquad that says that young people are blogging less: Pew Internet released a report yesterday called Social Media and Young Adults that shows teen blogging down by 50% over the past four years, even as [...]
In Australia, most elections take place during the normal, general election period. The accepted wisdom is that local campaigns make up, at most, 3 percent of a candidate’s primary vote. The rest comes from the central campaign from party head office: television ads, the leader’s personal appeal, the party’s policies and so on. There are [...]
Facebook is a tremendous communications tool for unions – especially white-collar unions – and with only a small amount of technical know-how, it can also be super-charged for organising and campaigning. If you haven’t already, check my earlier articles about unions using Facebook: Best practice use of Facebook for unions and Using Facebook as an [...]
The Massachusetts election has blown open the mainstream media’s infatuation with social networking tools, with headlines like “the iphone app that killed Coakley“. On the techblogs, there is also detailed examination of new tools that aided the winning Mass. Senate candidate Scott Brown. I am hardly immune to the temptation of writing about the exiting [...]