Communicator | Online Strategist | Considered Opinions
Last year I wrote a post about how I’d gone with my blogging and tweeting. Given that I’ve been blogging here since 2008 and elsewhere since 2004, I thought I’d share a few insights as someone who operates a very, very niche blog about union campaigning and politics. Blog This graph shows monthly readership (each [...]
If you haven’t heard about Mitt Romney’s $10,000 bet, chances are you weren’t on Twitter during the Iowa GOP Candidates Debate on 10 December and the days following. Mitt’s bet is a good example of how social media is changing political news reporting. Since the dawn of time, political reports have listened hard for good [...]
More and more unions are starting up Facebook and Twitter accounts, but the fact is that your union’s website is much more important than all your social media combined. In Australia, there are more people using social media than ever, but when it comes to actually interacting with your union in a meaningful way (such [...]
Why has your union joined the social media world? Some unions may be there because of the motivations of a single person — the secretary, or an eager organiser or communications officer. They join because they feel they must. Some unions may be there to broadcast their activities – they don’t want a conversation, just [...]
After setting up your Facebook page, your Twitter account, your MailChimp (or Campaign Advantage) account and your campaign website, what next? Knowing whether your online campaigning and social media efforts are succeeding is important for any organisation, no more so than unions, who need to ensure that scarce resources are put to best effect. (You’ve [...]
Clay Shirky, a Professor of New Media at New York University, has penned a fascinating article in the Foreign Affairs magazine about the political power of social media and its role in facilitating political change. This article is exceptionally interesting for anyone interested in the role of social media in the real world, and Prof. [...]
There’s been a lot written about the role that Facebook and Twitter has played in the overthrow of the Mubarak regime in Egypt – and also Ben Ali in Tunisia – so I thought I’d add my own thoughts. There are two main things I want to focus on: 1. The power of weak ties [...]
Imagine a parallel universe where the Great Crash of 2008 was followed by a Tea Party of a very different kind. Enraged citizens gather in every city, week after week—to demand the government finally regulate the behavior of corporations and the superrich, and force them to start paying taxes. The protesters shut down the shops [...]
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