This is the website of Alex White, in Melbourne Australia, a campaigns and communications professional working in the trade union movement.

More about me | Contact me | My Posterous

Tag Archives: Twitter

Unions and Twitter

by Alex on 23. Feb, 2010 in Blog, Opinion, Technology

The open, conversational nature of social networking offers the perfect elixir to turn this around.
Check out my first Media140 blog post, discussing how union leaders can promote themselves, their unions and their activities socially using Twitter.

Read full story • View Comments

Seven online campaigning activities you should already be doing

by Alex on 01. Feb, 2010 in Blog, Campaigning, Elections, Technology

In Australia, most elections take place during the normal, general election period. The accepted wisdom is that local campaigns make up, at most, 3 percent of a candidate’s primary vote. The rest comes from the central campaign from party head office: television ads, the leader’s personal appeal, the party’s policies and so on.
There are some [...]

Read full story • View Comments

Email is the “killer app” for online campaigning

by Alex on 22. Jan, 2010 in Blog, Campaigning, Technology

The Massachusetts election has blown open the mainstream media’s infatuation with social networking tools, with headlines like “the iphone app that killed Coakley“. On the techblogs, there is also detailed examination of new tools that aided the winning Mass. Senate candidate Scott Brown. I am hardly immune to the temptation of writing about the exiting [...]

Read full story • View Comments

Microblogging: Jumping on the bandwagon

by Alex on 12. Jan, 2010 in Blog, Campaigning

A lot of people are starting to talk about microblogging – a short form of blogging. The most successful and well-known microblogging platform is, of course, Twitter. However, there are several others, such as Tumblr, Pownce and Posterous. Microblogging is a kind of social networking, as it focuses on sharing, networking and communities.
Eric Lee of [...]

Read full story • View Comments

A Twitter hashtag worth following in 2010

by Alex on 08. Jan, 2010 in Blog, Elections

This year will see the UK General Election, where it is widely expected that the British Labour Party will be ousted by the Tories from No. 10 after thirteen years of Government.
The election bloodletting started a while ago, although now it is really getting nasty.
With that in mind, I suggest that you add to your [...]

Read full story • View Comments
Older Entries »