This is the website of Alex White, in Melbourne Australia, a campaigns and communications professional working in the trade union movement.

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Tag Archives: Twitter

Why unions should embrace social media

by admin on 24. Aug, 2009 in Blog, Campaigning, Opinion

The new social media is a very powerful thing. It allows unions to have intimate, personal conversations with hundreds, if not thousands of members, potential members and supporters. No longer are unions reliant on the old forms of media (news papers, television, radio), or on face-to-face conversations between organisers and workers. Social media allows for [...]

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Using Facebook as an organising tool

by admin on 04. Aug, 2009 in Campaigning

Facebook, like Twitter, is one of those social networking tools that unions are struggling to figure out. It is the most used social networking tool on earth, and an increasing number of Baby Boomers are starting to use it, expanding out of the younger 16-30 year old demographic. I have experimented with using Facebook as [...]

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Seven ways for unions to use Twitter

by admin on 04. Aug, 2009 in Campaigning

Twitter is definitely one of the new cool things on the Internet – the epitome of “Web 2.0″. Unions have traditionally been slow in their uptake of new technology. A quick survey of many union websites show that they are seriously out of date (technology wise, if not their content). Many union leaders and officials [...]

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Updated to WordPress 2.8

by admin on 15. Jun, 2009 in Blog

Just a quick note – I’ve updated to WordPress 2.8 and added a Twitter plugin to automatically notify Twitter of new posts. Still struggling with a few theme compatibility issues.

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Online social activism and Twitter

by admin on 13. Jun, 2009 in Blog, Campaigning, Industrial Relations

A large part of my job is online communications: blogs, social networking, and new fads like Twitter. A big challenge is how to use these tools in a meaningful way to support the campaigning and organising activities of the union. How can we engage our members and supporters using the social networking tools they are [...]

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